Experts predict that the United States will experience a serious physician shortage by 2025, but healthcare recruiters are already feeling the pinch. In recent years, aging Baby Boomers and a larger insured population have driven up the demand for healthcare services, even as the number of qualified physicians has begun to decrease.
Identifying and recruiting qualified candidates is now harder than ever. On the bright side, recent innovations in digital marketing are making recruiters’ lives easier. If you’re ready to explore new ways of finding and engaging highly qualified candidates, these blogs are a good place to start:
Healthcare recruiters know the best physician for the job is the one whose skills and personal preferences match the health system that’s hiring. The next step is focusing on the best way to engage those candidates. While print postcards may still catch a physician’s attention, doctors overwhelmingly prefer email for professional communication. Plus, email offers the flexibility recruiters need to build long-term relationships with potential recruits.
These days there are more open medical positions than there are doctors to fill them. That means recruiters need to reach all qualified candidates, engage their interest, and fill the position as soon as possible. An authenticated email database makes all the difference when it comes to identifying qualified doctors and delivering targeted messages to the email address they use most often.
Until recently, a physician who visited your website but didn’t apply for a job was nothing more than an anonymous visitor. You had no way of knowing his name or specialty, let alone whether or not he was qualified. Digital audience identification technology changes this by reporting the name, NPI number, specialty, and practice location of every “tagged” physician who visits your website—so you can follow up personally with every promising candidate.
Coming Soon: How to Build A Better Multichannel Recruitment Campaign
There are more open healthcare jobs than doctors to fill them. That’s why savvy recruiters are using email marketing to identify and engage the best candidates.
Postcards and email aren’t the only means of interacting with physicians. In fact, the most effective recruitment campaigns integrate multiple channels to build stronger relationships over time. Email serves as the connective tissue between these initiatives. At the same time, digital audience identification ensures that you can engage with physicians who visit your website, even when they don’t apply.
We’re always looking for new and better ways to support physician recruiters. Check back soon for more creative applications of email and website marketing that will improve your recruitment programs.