CME planners and educators share a common challenge: reaching and registering the right physicians for their events, while working with limited budgets and tight timelines. Whether you’re planning a series of regional conferences or a small dinner meeting for local physicians, your goal is to fill every seat with the right specialists. Yet finding and engaging every physician who might be interested is difficult. A high-quality email database and a well-designed email campaign can deliver the results you need.
Use Better Segmenting Criteria
Think about the challenge of increasing CME registration as several related steps. First, you need to identify the exact physicians who will benefit from your CME. Specialty and geographic location are important, but may not be as precise as you’d like. Having access to each physician claims data, procedure codes, and hospital affiliations allows you to target more precisely and capture all HCPs who have a relevant case mix.
Access More, and More Accurate, Physician Email Addresses
Next, you have to be able to reach the HCPs you’ve identified. That means you need access to an expansive, and accurate, physician email database. Email list quality depends on a number of factors, including the source of the data, how frequently it’s refreshed, and third-party verification. Since most physicians prefer to receive important information at an email address other than their work address, having access to their personal email addresses is also important. Sending your CME invitation to a physician’s work email address increases the risk that it won’t even be seen.
Rely on Proven Email Tactics
Finally, you need to make sure your CME invitations will get opened. Physicians are overwhelmed by long work days and full email inboxes, including multiple CME invitations. To stand out in this crowded field, you should send your emails at the best time of day and day of week for your specific audience. Writing effective subject lines and preheaders, ensuring readability across devices, and A/B testing are also critical.
Top Ways to Get More CME Registrants
At first, learning how to improve the effectiveness of email CME campaigns can feel overwhelming. Fortunately, there are proven guidelines every step of the way. When you work with an experienced healthcare email provider, email experts can assist with everything from creative deployment through post-campaign analysis.