Orange you going to contact me about that physician position I’m interested in?
If healthcare staffing was as elementary as a knock-knock joke, healthcare staffing professionals would have an easier time filling vacancies. At the very least, knowing exactly which physician candidates are knocking at your virtual door would ease the process considerably.
Thanks to patent-pending digital technology, that possibility is no joke.
Hiring Potential Lies in the Particulars
With the Audience Identity ManagerSM (AIM) platform, physician identification is now possible—something not previously feasible with conventional “aggregate” analytics. In the past, interested physicians would have to register on your website for you to capture individualized contact information. If visitors didn’t go through that process, all you’d be able to get is a basic breakdown of general activity based on simplified traffic statistics, with no way of furthering their interest—or yours.
Instead, AIM technology provides an individual physician’s:
- Full name
- NPI number
- Preferred email address
- Geographic Location
- Time stamp of visit
- Which pages were visited
- How much time was spent on a particular page
By syncing AIM data with your physician email list, outreach potential becomes lucrative.
These details can be reported in real time, which is critical for healthcare staffing professionals who are competing to fill open positions. By syncing the physician details captured in the AIM data with your practice opportunities, the outreach potential becomes lucrative.
Identifying and Acting Upon Qualified Leads
One of the recurring challenges of healthcare staffing is sourcing qualified leads. The “cold call” technique (or in this case, cold email) is not only time consuming, it has also been proven to be largely ineffective.
For example, when looking to fill specific anesthesia opportunity, you might work from a list of all anesthesiologists across the entire U.S. or possibly narrow the search to the particular state, with the intention that your dart will hit somewhere on the board. Unfortunately, such a tactic is more often than not an exercise in futility. It’s simply not targeted enough to match what AIM technology—combined with a robust physician email list—can accomplish. And, by continuing to blast out email after email with no consideration of physician interest, you’re actually conditioning physicians to ignore your communications because they hold little or no relevance.
It’s simply not targeted enough to match what AIM technology can accomplish.
An opposite approach sans AIM also works to your disadvantage. You may be deploying to an email database that only includes a list of anesthesiologists within a certain region. Without AIM to help you definitively identify physician candidates, you might never know that Dr. Allen Schroder—who works for a struggling competing group outside your geographical parameters—has repeatedly viewed the job listing. He’s a qualified lead, but he can’t be turned into a prospect if you have no knowledge of his curiosity.
Of course, the ideal scenario involves determining Dr. Schroder’s identity and interest, proactively reaching out to further the candidacy conversation, and ultimately hiring him for the job.
He knocked on your door, you answered, and the “punchline” resulted in everyone’s benefit.