Welcome to the third edition of “Email Essentials,” our summer blog series. We know a marketing blog doesn’t really qualify as beach reading, but we’re doing our best to make keeping up with key email strategies a breeze.
Every Tuesday in August, we’re rounding up some of our top posts on important aspects of HCP email marketing. We’ve already looked at the critical role authentication plays in campaign success, as well as the importance of high-quality email lists. Today we consider how the prevalence of mobile devices in healthcare settings impacts your email campaigns.
These days, physicians and mid-level practitioners demonstrate an overwhelming preference for checking email on mobile devices. That means you need to implement responsive design, or risk turning healthcare providers off with email content that is hard to navigate, let alone click-through. Read the three blogs below to understand just how high the stakes are, and what you can do to optimize your email campaigns for mobile.
Though 88 percent of physicians use smartphones to check email, only 5 percent of emails are truly mobile-optimized. To improve open rates and boost engagement, design email with mobile in mind—starting with the tips in this blog.
Mobile devices continue to proliferate and mobile technology is advancing just as fast. Understand why responsive design is essential if you want to future-proof your email campaigns.
Mobile content is fast and lean, and developing it requires a new take on the creative process. Learn what to consider when communicating through this action-oriented channel.