It’s Tuesday, and this month that means it’s time for lighter-than-usual summer reading. For the last three weeks, we’ve been rounding up some of our best blogs on key email marketing topics, including authentication, email lists, and mobile. In this fourth edition of our Email Essentials blog series, we take a look at how you can use metrics to maximize your email campaign ROI.
Different metrics drive engagement for different types of email programs. To accurately evaluate your program, you need to consider your campaign objectives, track the relevant metrics, and continually refine your emails based on your results. The three blogs below describe straightforward tactics for developing effective campaigns, overcoming “message fatigue,” and accomplishing more by emailing less. We also take a look at the link between ad traffic and authentication, which is critical for healthcare marketers who want to avoid trouble with the FDA.
6 Email Marketing Tactics to Drive ROI
A major healthcare email campaign can easily cost six figures. Follow this blueprint for successful campaign development to maximize your ROI.
Over time, physicians who receive too many emails from you will inevitably lose interest. Instead of sending as many emails as you can, use these five proven methods to fine-tune your campaigns for maximum effectiveness.
Your online ad results may not be as good as you think, thanks to machine-generated Web traffic that skews the numbers. Learn how to get accurate ad metrics and avoid violating Corporate Integrity Agreements.