The value of an object is directly linked to its source. For example, collectors of fine art and antiques examine a piece's provenance – the history of its location, custody, and ownership. In other words, the authenticity and worth of a collector's item depend on where it came from. Email addresses are no different. We source our healthcare professional (HCP) email addresses directly from the medical journal publishers and professional service companies who have a first-party relationship with healthcare professionals. Email sourcing through these relationships is the best-kept secret in healthcare email marketing. No one in the industry has the direct professional relationships that DMD has. We forged these relationships decades ago providing database services to the healthcare publishing community as the largest American Medical Association (AMA) Database Licensee.
Today, DMD maintains the subscription files for more than 100 requested medical publications from 14 publishers, as well as the email databases of many professional service companies. Within the last decade, we helped our publishers build their digital authentication capabilities. As part of those collaborative efforts, we’ve built an unparalleled source of opt-in HCP email addresses that DMD shares with its partners
Leveraging Long-Term Publisher Relationships for Authenticated Email Addresses
The HCP email addresses that we have at DMD come from HCPs opting in through our partners to receive medically relevant emails and professional services. Every email we receive goes through our rigorous verification procedure, which begins by taking the HCP’s information and comparing it to the AMA Physician Masterfile. DMD also checks the domain (the part of the email address after the "@" symbol) to make sure it goes along with the HCP’s profile. Finally, DMD compares the HCP-provided information collected by multiple DMD Healthcare Communications Networksm members to determine the HCP’s preferred email address. For example, we might have five sources for a single HCP. If four out of five sources have the same email address collected from the HCP, while the fifth source has a different email address, we can assume the HCP prefers the email address he or she provided four times.
DMD is the Largest and One of the Oldest AMA Licensees
The significance of DMD’s publisher and professional relationships is that we depend on each other. Publishers have agreed with the AMA to service their database needs through Database Licensees, like DMD. Of the 12 database licensees authorized to service the AMA database, DMD dominates the publishing sector with an 80% market share of the requested medical journals, up from 40% in just the last few years. The AMA Physician Masterfile is recognized as the gold standard of data for more than 1.4 million doctors, medical students, and residents practicing in the United States Puerto Rico, Virgin Islands, and certain Pacific Islands. The list even includes graduates of foreign medical schools who are now credentialed to practice in the U.S. Since the AMA Physician Masterfile is recognized as the gold standard for physician data, authenticating a physician email database against it delivers unparalleled results that medical publishers and healthcare marketers trust.
An email address is only as good as its source. By obtaining opt-in email addresses provided to publishers and professional service companies, and then rigorously verifying them, DMD leverages its partner relationships to create the most accurate, reliable email database in the industry.