Athletes who enter a professional sports draft are saying "pick me." They want to rise to the top of teams' selections. The more they pursue a team and the more their agents pitch them is an expression of interest—one that's clear-cut. Based on all the information gathered, teams choose the best fit for their needs.
Healthcare staffing professionals also want the best "players" for the medical teams they’re supporting. The problem is, many of the healthcare professionals searching for opportunities online don't make their interest explicitly known. Perhaps they don't want to take the time to create a login or they prefer to search incognito. Unknowingly, healthcare staffers are missing out on identifying these star players.
That’s where the latest audience identity management technology can make a difference. It can help streamline your efforts and give you that competitive edge that’s so essential in today’s cutthroat healthcare staffing landscape.
Understanding the Playing Field
The number of healthcare professionals and technical staff in medical settings has risen recently, even as the talent pool is shrinking
According to the U.S. Bureau of Labor Statistics, the number of healthcare professionals and technical staff in medical settings have increased, even as the talent pool is shrinking.
As a result, many healthcare organizations are strengthening their efforts to try to attract the best physicians to their brand. This can involve posting their job listings online, collecting resumes, and finding the best possible candidates. Yet in this process, much valuable information about the candidates remains untapped.
Aggregate data collected by most websites is not enough to provide concrete insights into the specific physicians viewing open positions. Traditional reporting such as Google Analytics and Adobe can only tell you about your visitors as a group. This data often falls short of helping you make that personal connection with potential candidates if you don’t know who they are. Ultimately, this translates into missed opportunities to add talented physicians to your staff.
The Power of New Technology
Savvy healthcare staffing professionals are putting audience identify management technology to work for them to fill in the gaps. This technology can bring a wealth of real-time data right to your fingertips, helping strengthen your position for selling candidates on your workplace.
How Audience Identity Management Technology Works
Audience identity management technology can help you determine which physicians are most interested in—and most qualified for—your job openings
The real value of audience identity management technology is two-fold. First, it provides an array of insights about the physicians viewing your job posts without requiring them to register or create a log in. This includes:
- NPI number
- Medical specialty
- Email address
- State of residence
Second, it provides healthcare staffers with a way to gauge a candidate’s interest, by capturing online behavior including the job listings they view and how often they view them.
Such digital intelligence can help you determine which physicians are most interested in—and most qualified for—your job openings. Coupled with those personal details including the things your candidates care about, enables you to target and engage the right talent.
Audience identity data gives you access to potential candidates you didn’t know about and can help you effectively fill vital clinical roles.