We know you want to get more registrants for your CME events. Identifying and reaching more interested physicians, based not only on specialty, but on geography and case mix, is the foundation of a successful marketing campaign. We also know you have time and budget constraints. You need your CME outreach to get results the first time, every time.
After deploying 30,000 email marketing campaigns, we’re convinced targeted email is the most effective way to communicate with physicians. And that makes it a powerful tool for increasing CME registrations on the same budget.
We’ll be at Alliance 2017 in San Francisco talking about exactly how you can achieve this. Here’s a sneak peek at what you’ll learn:
- How to ensure email deliverability. Database quality determines how many of your emails reach the intended recipients. Understand what sets a high-quality email database apart.
- The best ways to reach all potential registrants. If your current database doesn’t cover 90% of physicians, you’re leaving registrations on the table. Access to physicians’ preferred addresses is also key.
- How to engage the right physicians. Depending on your CME topic, it can be hard to find the right physicians for your event. Access to claims data, procedure codes, and hospital affiliations makes all the difference when segmenting your audience.
- You can register more physicians for the same money. Email marketing always offers more value than direct mail. We can show you many techniques that make it even more cost-effective.
Then come by booth #314 at Alliance 2017 to talk with our CME experts, Bridget Westley and Lynne Triana, about specific ways your organization can use targeted email to increase registrations for your next CME event.
For more information, download our tip sheet, “6 Ways to Get More CME Registrations for the Same Budget” now.