Finding qualified candidates—healthcare professionals who possess outstanding medical skills, strong character traits, and whose values align with the hiring health system—has been no easy task. Healthcare staffing professionals also face the challenge of a rising disproportion between supply and demand, as the physician shortage shows no signs of slowing.
Filling those vacancies would be much simpler if recruiters could identify, with certainty, the candidates actively seeking career opportunities on their website.
Now, they can.
Don’t Miss Your Perfect Match
The physician shortage shows no signs of slowing
Traditional website analytics only provide information about website visitors as a group. Reports include data points like general demographics, traffic, page views, and time on site. This is often referred to as “aggregate” data. You aren’t able to identify individual visitors or their activity unless they register or create a profile. These “unknown” candidates viewing job posts might be the perfect match, but if they don’t reach out directly, you’ll never know.
Time is often a factor. Physicians are very busy, and for them to dedicate the time and effort to creating a profile—and remembering their login credentials for multiple sites—is a lot to ask. Plus, many candidates prefer to research new opportunities discreetly. So, even if a provider is classified as “inactive” in your database, she may in fact be a viable candidate and actively researching available positions on your website.
The game-changer is audience identity management technology
The game-changer is audience identity management technology, which reports on individual physicians viewing job posts, even if they do not register or create login credentials. Data captured includes name, NPI number, geographic location, medical specialty, and timestamp of visit. With that information, recruiters are better equipped to make strong hospital-physician connections—and more of them.
While finding and hiring candidates should be a thorough process, it doesn’t have to be a lengthy one. Having an audience identity management platform on your site expedites the search-to-hire timeline, which, given the challenges mentioned above, will be imperative for the future of successful healthcare staffing.