In the marketing world, a “hand-raiser” can be summed up in a simple sentence: A person who identifies himself as a prospective customer, to a company, by volunteering contact information. For the marketer, receiving that interest is a choice position to be in.
Physicians who are viewing online job posts are, in a way, raising their hands. But, until recently, unless they took the extra step to hand over their personal information, you couldn’t know for sure which physicians were in the crowd. Rather, it was just a sea of hands—undeterminable through a foggy landscape of aggregate data.
Digital audience identity management technology clears the fog.
Digital audience identity management technology clears the fog and identifies physicians on an individual level, allowing healthcare staffing professionals to optimize outreach efforts.
Lighten The Load Of Healthcare Staffing
DMD’s patent-pending audience identity management platform—Audience Identity ManagerSM (AIM)—is revolutionary technology in the healthcare staffing space. Physicians are busy individuals. For them to take the time to create login credentials or provide contact information multiple times over is unlikely, especially if they’re truly just browsing for what positions are out there.
Instead of deploying an email campaign to your entire database, you’re able to create one-to-one communications.
AIM technology takes away that burden by identifying a visitor’s:
- Full name
- NPI number
- Medical specialty
- State of residence
With that information, you not only gain a greater understanding of who is viewing your online job posts, you can customize outreach to be physician-specific. Instead of deploying an email campaign to your entire base, advertising multiple positions in states scattered across the U.S.—and sending the same email numerous times—you’re able to create one-to-one communications. Such specificity is not possible with even the most advanced aggregate analytics software.
The more staffing professionals can single out prime candidates, the better.
AIM technology also timestamps when visitors arrive on your website. A physician who spends a significant amount of time researching various positions within one health system is one of those hand-raisers you definitely don’t want to miss.
Engagement data also helps healthcare staffing professionals prioritize outreach, identifying physicians who repeatedly raise their hands versus those who only occasionally check in. The concept of “time is money” is never truer than when facing a physician vacancy, so the more staffing professionals can manage their time by singling out prime candidates, the better.
Take Healthcare Staffing To The Next Level
Once a luxury in email marketing, personalization is now a necessity.
For years, having a large, nationwide database at your disposal was thought to be the most effective way to fill vacancies. And, while physician email lists are key for interacting and engaging with physician candidates, AIM technology brings healthcare staffing efforts to a whole new level of targeting.
Once a “luxury” in email marketing, personalization is now a necessity. This is particularly true as healthcare staffing faces an increasing physician shortage. Combining a first-rate physician email list with AIM data is the basis for establishing and grooming one-to-one physician relationships, which is not only crucial for success in the staffing sphere, but in the healthcare industry as a whole.
