Are you headed to HCIC 2017? If so, get ready to balance a busy agenda with some Texas fun.
The 21st Annual Healthcare Internet Conference is packed with informative sessions on some of our favorite topics, including digital marketing and big data. It’s also being held in one of our favorite cities: Austin.
Austin is known for its live music scene and laid-back vibe, and residents work hard to "Keep Austin Weird" by supporting small business. To help you make the most of your time there, we’ve highlighted some especially interesting HCIC sessions on Tuesday—and a few local attractions to sample in between.
Start the Day Right
If you love breakfast, you’ll love this town. Austin has more than its share of great breakfast spots, and its eclectic culture ensures a wide variety of options from hearty to healthy.
Even so, breakfast tacos warrant their own category. Pueblo Viejo is just a mile from the JW Marriott, and classics like Cisco’s Restaurant & Bakery and Tamale House East aren’t much farther. Each offers its own variations on the beloved tortilla-wrapped breakfast.
For something a little lighter, try the California-inspired cuisine at Café No Sé in the South Congress Hotel. Local favorites include red quinoa porridge, avocado toast, and house-made pastries. Forthright, which is only a five-minute walk from the Marriott, offers the best of both worlds: a smoked bacon waffle sandwich and chia pudding.
Get Down to Business
After breakfast, we recommend these sessions:
Creative and Useful Strategies You Can Deploy Today to Grow Your Audience—10:15 a.m.
Donna Arbogast, Vice President of Public Affairs and Marketing, MedStar Washington Hospital Center, and Mariah Obiedzinski, Director of Content Marketing, MedTouch
In our work with healthcare marketers, we’ve found that the digital strategies used to engage consumers are equally effective when applied to physician outreach. We’re looking forward to learning how MedStar Washington Hospital Center grew its digital audience by 500 percent, so we can continue to explore the most effective ways to build awareness, engagement, and loyalty among physicians.
Stop by Booth 98 at HCIC to talk digital marketing with Gary Aronov, Bridget Westley, and Chris Lee.
The Doctor Will (Read) It Now—11:30 a.m.
Erika Smith, Director of Marketing, Stanford Children’s Health and Peter Alperin, MD, Vice President and General Manager, Hospital Solutions, Doximity, Inc.
Peter Alperin is an engaging speaker and an innovative thinker. We share his appreciation for the power of storytelling and the valuable role physicians play as brand ambassadors. It will be interesting to hear how he and Erika Smith used online content to build relationships and increase referrals to Stanford Children’s Health, because these are challenges we tackle everyday with our own email marketing and audience identity management clients.
How to Successfully Launch a Huge Digital Campaign in a Ridiculously Short Amount of Time—3:30 p.m.
John Lally, SVP, Marketing and Experience Design, HMR, a subsidiary of Merck and Rosie Walker, EVP, Marketing Solutions, Primacy
We’re very familiar with the challenge John Lally and Rosie Walker describe. Pulling together an extensive multichannel campaign in a matter of weeks is a tall order, and one that requires an experienced digital team. Our email experts routinely launch complex digital campaigns very quickly, but we always welcome the opportunity to learn from others’ experiences.
Tuesday Evening Reception in the Exhibit Hall—5:30 to 7:00 p.m. Gary Aronov, Bridget Westley, and I will be in Booth 98 in the Exhibit Hall on Tuesday evening and throughout the conference. Stop by to talk about effective email strategies, physician outreach, or any other digital marketing questions you may have.
Have Some Fun
After a busy day at the conference, it’s time to recharge. A trip to Austin isn’t complete without a visit to the restaurants and bars of Sixth Street, or the newer, but increasingly popular, Rainey Street. If you’re really committed to keeping it weird, you won’t want to miss the world’s largest urban bat colony, which lives under the South Congress Bridge and emerges nightly to zoom through the Austin sky.