Thursday, December 8th is our birthday – actually two birthdays – we are 10 years old exactly as a publicly traded corporation and we are 111 years old as the first direct marketing company in the United States.
On December 8, 2006, one of our parents, Aptilon, was officially listed on the Toronto Stock Exchange. Aptilon acquired Direct Medical Data in 2009 and renamed it DMD Marketing Corp. Then, in 2013, we changed the name of the whole corporation to DMD Digital Health Connections Group, Inc., which you can find today on the Toronto Stock Exchange under the ticker symbol DMG.H.
Our other parent, actually more like our great-grandmother, was the Buckley-Dement company, the first direct mail agency in the U.S. as you can see from this excerpt:
We have a lot to be proud of as an innovator and as a leader. I felt that no more powerfully than yesterday when DMD was invited to present at a major industry conference on Big Data by MM&M, the industry’s leading trade publication. There, speaking for all us, Dave Reim did a super job in describing the innovation that AIM is bringing to healthcare marketing. Four presenters, including DMD, offered their innovation solutions to the audience of pharma marketers, agencies, ad-serving and data companies. Then, the moderator and editor of MM&M, Marc Iskowitz, conducted an online vote as to which was the best solution. Of the three categories, DMD handily won two of them and tied for the win in the third against competitors that included IMS and eHealthcare Solutions. Now, that was impressive – to see AIM publicly validated in front of an industry audience.
The day didn’t end there. Last night, DMD was invited to a meeting of a select group of companies to form the Programmatic Health Council, an industry association designed to advance the application of programmatic ad-buying technology in the healthcare space. Of the 15 companies invited including WebMD, and leading agencies like Intouch Solutions, Juice, and Sudler, DMD was the only company of its kind with a unique, proprietary solution to tagging healthcare professionals. Our installed footprint of already 500,000 HCPs and more than 800,000 devices is already greater than any other company, none of which can offer the degree of positive authentication that AIM can bring to the healthcare advertising marketplace. This Council will bring DMD more opportunities to seed AIM as the industry standard for web activity identification.
So, here’s to us! One hundred eleven years old and as youthful as a ten-year old! More good things to come!