You’ve likely received an email or two (or twenty) referencing the European Union’s implementation of the General Data Protection Regulation (GDPR), which took effect May 25, 2018. While GDPR is an EU standard, it’s already had a global impact. Companies around the world—from large corporations to small firms—were tasked with deploying “repermissioning campaigns,” fearing the worst in terms of regulatory compliance.
All of this has created quite a digital windstorm surrounding privacy, compliance, and the protection of data. Instead of getting sucked up into the GDPR hurricane, take a minute to sit in the calm of the storm.
Why You Are Safe With DMD
We talk the talk and walk the walk.
DMD has built the largest and most comprehensive provider database in the healthcare marketing industry. Throughout that process, we have always complied with both the written law and the spirit of all communications laws. We take privacy very seriously—it is our number-one priority. In short, you can rest easy knowing your provider data is safe with us.
Now, you may have heard the same promise elsewhere as a tagline or marketing spin. Here’s why we talk the talk and walk the walk.
First-Party Sourcing: All email addresses in our database are submitted directly from healthcare providers themselves. We do not use data that has been scraped, manufactured, assembled, or even claimed to be “phone verified.” An obvious reason is for client protection, but on top of that, those sourcing methods range from illegal to immoral. We’re just not that kind of company.
Double Opt-In Process: When providers give us their email addresses, that’s considered the first opt-in. Then, we give them another chance to confirm their willingness to be included in our database, securing a double opt-in for 100 percent of our email records. We do not accept a “negative opt-in,” which is when a healthcare provider fails to opt-out. Simply put, not saying no is not the same as saying yes.
You can rest easy knowing your provider data is safe with us.
Daily Updates: Outdated data is as unacceptable as unethically-sourced data. We don’t allow it. Our database is updated every 24 hours, ensuring each and every email address is current and compliant.
Privacy and Preference Compliant: All of the above steps work together to guarantee preservation of provider privacy, but they also protect individual preferences. The opt-in process verifies we are in possession of the email address at which providers wish to receive communications—which further assures you’re not duplicating messages when deploying. It’s just one more standard we hold ourselves to, and always have.
It’s understandable why healthcare marketers are concerned about GDPR, particularly when the industry already faces so many regulatory restraints. Fortunately, we’ve already taken this one off your plate.