August is vacation time for many of us. Whether you’re actually headed to the beach or sitting at your desk daydreaming about it, it can be hard to stay on task in the summer heat. That’s why we launched our “Email Essentials” blog series.
Every Tuesday we’re rounding up some of our best posts on key aspects of physician email marketing. Last week we focused on authentication, and this week we take a look at email lists.
A high-quality email list can skyrocket your campaign results, while a poor list can reduce deliverability and physician engagement, or even get you blacklisted by Internet service providers. Because evaluating list quality can be tricky, in this second edition of our Email Essentials series we’ve chosen three blogs packed with actionable information. After reading, you’ll know the key characteristics of strong lists, important questions to ask about your list’s pedigree, and what you can expect to pay for high-quality email contacts.
Not all email lists are created equal. Understand the quality difference between purchased and home-grown lists, and discover what you need to do to keep your list performing well.
If you don't have an authenticated email list, you can’t be sure your marketing message will be seen by your targeted physicians. This blog describes six ways to spot an unauthenticated list.
We can’t ensure the quality of lists we don’t develop, but we’ve implemented a safeguard for clients who want to append their own list to ours. Learn why we require permission passes for client-supplied lists.