Have you ever had a salesman try to sell you something you didn’t want? An unsolicited sales pitch can leave you with a bad taste in your mouth about the product or brand and in some cases cause you to avoid it forever.
You may be triggering a similar type of negative response if you’re sending marketing emails to people who haven’t given their consent to receive them. And, with bad email etiquette—and a bad email list, the problems don’t stop there.
Sending unsolicited messages can also result in your emails being banned by some domains. This prevents you from reaching your target physicians and will ultimately cause your marketing campaigns to crumble.
Avoid a Costly Cycle
Sending unsolicited messages can also result in your emails being banned by some domains
One of the dangers inherent in using a poor quality list is that the list may contain a lot of undeliverable email addresses and the internet service provider (ISP) can flag your deployment as spam. If you get enough messages marked as such, your emails will end up relegated to your physicians’ spam folders and no one will ever see them. In addition, if you get too many hard bounces, all of your emails may end up banned. These issues can quickly derail your campaign.
Additionally, new regulations such as the California Consumer Privacy Act (CCPA) have set stronger restrictions surrounding the sharing of personal data. Non-compliance will result in severe monetary fines, which not only damages your campaign, but also puts your entire brand at risk.
What Constitutes a “Bad” List?
The very definition of an unsolicited message is lack of consent. It’s unfortunate, but many database providers only see their bottom line and have no problem selling you a “lemon” of a product. Email lists that have been pieced together or, worse, scraped illegally are common. You can avoid this altogether by making sure you’re partnering with a list vendor who adheres to the highest quality standards.
Many database providers only see their bottom line and have no problem selling you a “lemon” of a product
When shopping for the right physician email database provider, you’ll want to look for one with a long track record of providing lists that are:
First-party sourced, meaning physicians have provided their information directly and voluntarily
100% opted in, ensuring full compliance with consent management standards
Third-party verified by a trustworthy entity such as BPA Worldwide
Updated at least every 24 hours
It is only with these assurances that you can rest easy knowing your deployments will not only run smoothly, but also be in full adherence to the law.
Reach, Engage, Repeat
You can’t engage physicians if you’re not even reaching them. With the right database partner to guide your efforts, you can avoid risks of spam and noncompliance and know that your communications reach their inboxes every time. That’s how successful campaigns are built.