Four new executives join DMD to support rapid growth.
Rosemont, Ill., April 26, 2016—DMD, a national leader in connecting healthcare marketers with healthcare professionals (HCPs) through data-driven, performance-based digital services, today announced its staff expansion of four new executive hires, who will implement the launch of the company’s new, innovative offerings, while supporting the company’s rapid growth.
- Anthony Luttenberger, Chief Commercial Officer – Pharma
- Christopher Lee, Chief Commercial Officer – Healthcare
- David Reim, Chief Product Officer
- Tighe Blazier, Senior Vice President – Publisher Partnerships
“In 2016, DMD is launching never-before-seen digital technology that will revolutionize the way healthcare marketers reach healthcare professionals,” said DMD President Roger Korman, Ph.D. “Upon sharing details of our new technology, we were able to attract true industry leaders with the knowledge and experience to provide the needed support during our expansion.”
Anthony Luttenberger, Chief Commercial Officer, Pharma
A pharmaceutical industry veteran with a strong track record of accelerating sales and revenue, Anthony Luttenberger joins DMD as chief commercial officer of DMD’s pharma division. As an expert in healthcare informatics, Luttenberger leads clients to leverage data-driven insights of HCP prescribing behavior, driving market share in the most efficient and effective ways possible.
Luttenberger will maximize DMD’s best-in-class digital marketing programs and launch new, innovative healthcare technology game-changers. Luttenberger aims to vigorously grow DMD’s sales and revenue, build team performance, and optimize organizational processes.
Prior to DMD, Luttenberger was senior vice president, commercial development for Predictive Bioinformatics, a pioneering predictive analytics firm. Prior to that, he was vice president of I3 Pharma Informatics at UnitedHealth Group, the largest payor in the United States, providing actionable insights to major pharmaceutical companies around the world.
Christopher Lee, Chief Commercial Officer, Healthcare
Having launched market disrupters in consumer healthcare, medical device management, and radiology, Christopher Lee has become an expert on positioning innovative products among audiences that have never been exposed to specific technologies. Joining DMD as chief commercial officer of DMD’s healthcare division, Lee will deliver brand new, unmatched HCP digital intelligence and marketing products and services to health systems, healthcare recruiters, and medical device manufacturers. Prior to DMD, Lee was group vice president of health system partnerships at Healthgrades, the leading online resource for comprehensive information about physicians and hospitals. Prior to that, he was senior vice president of payor services at Access MediQuip – the largest, most experienced surgical device management solution – and was vice president of sales at CVS Health – a pharmacy innovation company, serving millions of people each day.
David Reim, Chief Product Officer
A pioneer in applying digital marketing to pharma and healthcare, David Reim joins DMD as chief product officer. Prior to DMD, Reim was the president of FanHealth Network, a mobile-app driven health and wellness company. Prior to that, he was president of SimStar, one of the first digital marketing agencies in healthcare. Subsequently, he ran the U.S. business unit for TNS Healthcare, one of the largest healthcare market research providers. Leveraging his proven ability to raise the visibility of companies at the stage of explosive growth, Reim will ensure market penetration of DMD’s newest product that will transform the way healthcare marketers reach their audiences and learn from them.
Tighe Blazier, Senior Vice President, Publisher Partnerships
With more than 18 years of experience working in healthcare publishing and communications, Tighe Blazier joins the company as senior vice president of publisher partnerships to grow the DMD Healthcare Communications Network℠. This network, from which DMD sources its email addresses, consists of publishers and healthcare service companies that collect opt-in email addresses directly from HCPs. Prior to DMD, Blazier was president at MJH & Associates, a full-service healthcare communications company, and at Pharmacy Times, a clinically-based, monthly journal providing practical information to pharmacists. Based on his skillset and industry involvement, Blazier will expand the size and efficiency of DMD’s network, by building new connections and continuing to strengthen the company’s long-standing relationships.
“DMD is growing rapidly,” said DMD President Roger Korman, Ph.D. “Our new team of industry-renowned executives possess the skills and expertise to successfully deliver our groundbreaking technology, providing our clients with the optimal tools to reach their target audiences.”
DMD enables healthcare marketers to build ongoing relationships with HCPs, via a uniquely sourced, micro-targeted database, validated by BPA Worldwide. Using HCP identification, robust analytics of first-party data, and email asset optimization in a consultative partnership with its clients, DMD delivers measurable cross-channel campaign results to pharmaceutical marketers, medical marketing agencies, publishers, hospitals, continuing medical education companies, and healthcare recruiters.
Lauren Berger, Corporate Communications Manager