What constitutes excellence? One marker is repeatedly achieving success, despite new or unexpected challenges. This is something we strive for every day, working diligently to provide the high-quality products our clients expect from us. Recognition for those efforts has been bestowed upon us once again.
Leading the Charge in Digital
BPA is considered to be the gold standard in data auditing.
For the third year in a row, DMD’s email database has been certified by BPA Worldwide. Each year, BPA conducts an audit of our physician database to ensure it meets the quality standards of being accurate, correct, and deliverable. BPA is considered to be the gold standard in data auditing within the medical publishing world, so to receive this certification is not only a testament to our fierce devotion to responsible email, it’s also a stamp of quality assurance for our clients.
No other email vendor submits to the audit, as it is a voluntary check-in. In fact, many vendors are satisfied to count a “passing grade” on a postal audit as an umbrella audit of all their data. Clearly, we do not consider that an adequate assessment. The effort and expense we’ve invested to ensure the utmost quality of our email database is reflected in the fact that no other healthcare email vendor has replicated our three-year designation.
DMD Goes Above and Beyond
A further confirmation of our email database’s first-rate caliber is that our list contains much more information than that of the “average” email vendor—all of which met the requirements of BPA Worldwide’s inspection.
For example, many healthcare databases only contain first name, last name, and one email address. Our database also includes data points such as additional email addresses (e.g. both personal and professional), geographic location, medical specialty, and alumni affiliation. With these extensive details, our clients can be assured they’ll have adequate information to target specific audiences and create personalized, relevant, and timely communications—critical for building long-lasting relationships with their healthcare bases.
Never “Content,” Always Striving
The two, in combination, allow us to remain an industry leader in healthcare marketing.
Earning a third straight year of BPA Worldwide certification for our email database becomes even sweeter knowing our Audience Identity MangerSM (AIM) technology is also certified for its conformance to the BPA Worldwide standards for audience qualification and IAB Data Best Practices.
The two, in combination, allow us to remain an industry leader in healthcare marketing. Our ardent efforts to serve our customers, ensure compliance, and consistently improve upon our product offerings will endure as we strive for continued excellence.
