Health officials are calling on the public to embrace telehealth services as a safe means for the diagnosis of medical conditions and the on-demand delivery of medical services. As more companies include telehealth offerings in their employee benefits, there is a critical need to attract qualified healthcare professionals onto these platforms to match the consumer demand.
DMD and LiveRamp Partnership Helps Telehealth Reach Physicians
To help the telehealth industry address the surging demand for healthcare services nationwide, DMD has partnered with LiveRamp to onboard programmatic and social media campaigns related to COVID-19 at no cost beginning today. DMD will also provide complementary email development and deployment services for this critical project.
Combining LiveRamp's data connectivity platform with DMD’s True IdentitySM capabilities for reaching healthcare professionals, this partnership can inform and motivate doctors and nurse practitioners to participate in telehealth services. LiveRamp and DMD share fundamental core values for contacting these providers in a permissioned and privacy-conscious manner.
Connectivity and Identity Data Address Immediate Demand for More Providers
Anneka Gupta, LiveRamp President and Head of Product and Platforms said, "LiveRamp's commitment to any of its partners and customers is to make data usage safe, easy and effective. Nowhere is that objective more critical than empowering Data for Good campaigns. Through our collaboration with DMD, we're satisfying an immediate demand to connect physicians with in-need populations virtually. People can get access to the care they need in real time, while still honoring social distancing guidelines to protect the population at-large.”
People can get access to the care they need in real time, while still honoring social distancing guidelines to protect the population at-large.
- Anneka Gupta,
President at LiveRamp
“I would like to thank LiveRamp for their invitation to participate in this mission-critical health project within their Data For Good initiative,” said Dr. Roger Korman, President of DMD. “We are committed to contributing all of our data and channel expertise in healthcare professional email, programmatic and social outreach to enable doctors and nurses to provide vital telehealth services in this time of national need.”
A leading telehealth services provider has already engaged to onboard healthcare providers interested in answering the call for telehealth services nationwide.
We’re all in this together, and DMD and LiveRamp are thankful that we can combine our resources to promote telehealth services related to COVID-19 at no cost starting today.
For more information on onboarding segments for telehealth campaigns, or to learn more on how you can join our efforts to reach healthcare professionals, contact us at firstname.lastname@example.org.