The Digital Pharma East conference is always high on my list of must-attend events. This year is no exception. The agenda is packed with more timely presentations than ever to select from, making it a particularly worthwhile trip.
With the growing intersection between online and offline channels, it’s becoming increasingly important for companies operating in the pharma and healthcare spaces to find a way to navigate. I am hopeful that some of the experts leading sessions will shine a light on possible paths to take moving forward.
Here are a few to consider:
Tuesday, October 16 at 3:30 p.m.
Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point of Care and Beyond
Patrick Aysseh, General Manager, Tomorrow Networks (A division of Aptus Health) and Hoss Sooudi, General Manager, EngagedMedia (A division of Aptus Health)
The Digital Pharma East conference agenda is packed with more timely presentations than ever to select from, making it a particularly worthwhile trip
There’s no disputing that mobile is increasingly the preferred mode of communication for both HCPs and patients today. This makes it a valuable channel to drive awareness for branded medications on both the consumer and physician levels. I am particularly interested in hearing from Patrick and Hoss on how this has played out for Aptus Health in their efforts to increase engagement. This approach—if used properly—could have widespread implications for many pharma companies.
Wednesday, October 17 at 2:00 p.m.
"Learning From Legends:" Using Legends From Many Different Fields and Apply Their Brilliance and Expertise to Today’s Digital Pharma World
Jim DeLash, Multichannel Marketing Director, Glaxosmithkline
In today’s rapidly changing marketplace, some of the most successful companies understand the value of looking to the past for lessons learned. Jim will share insights from a variety of fields and look at how their wisdom and experiences might apply to the challenges facing pharma marketers today. I’m excited to hear his take on how Apple Founder Steve Job’s approach to business can help marketers navigate the array of priorities competing for their attention. Jim will also look at Winning Super Bowl Coach Vince Lombardi’s emphasis on discipline, and Tennis Star Roger Federer’s agility in the context of today’s realities. I expect this to be a very interesting session.
Wednesday, October 17 at 3:30 p.m.
The Evolution of Media - and How it's Transforming the Relationships With Your Agency
Michael Deichmiller, Account Director, Butler/Till Healthgroup
So many companies are focused on marketing their products and services to their HCPs. While this is an important part of their efforts, oftentimes they overlook the benefits of designing strong media campaigns to complement these efforts. The good news is you don’t have to recreate the wheel. Michael will offer insights on how to build on the lessons learned in your traditional marketing efforts to get your messages heard at the right time and right way in this complex marketplace.
Thursday, October 18 at 8:40 a.m.
Case Study: The Launch of a Non-Traditional Unbranded Multichannel Campaign in Pharma
Paul Murasko, Senior Director, Multichannel Marketing, Sunovion Pharmaceuticals
With the growing intersection between online and offline channels, pharma and healthcare companies must find new ways to navigate
When—and where—does your marketing campaign start? If you’re tackling a new disease state, Paul suggests beginning to plot your path in small steps even before your formal launch in order to get deeper traction when it does take off. I look forward to hearing him talk more about the new platform he was involved in, called Little Big Things. This is an interesting interaction model to engage patients with Parkinson’s, as well as their families and health care providers. I suspect this format could translate well to support other chronic medical conditions in the future, as well.
Thursday, October 18 at 9:40 a.m.
Case Study: Prime-Time Omnichannel: How to Build on the Framework of Others to Make Your Marketing Efforts Successful
Bryan Cohen, Digital Platform Lead, Promotional Operations, Pfizer
Does your brand tell a compelling story? If not, you could be missing an opportunity to connect with your target audience. The most successful companies recognize that customers today don’t engage with a brand but rather, with a brand story. I’m interested to listen to Bryan discuss how using omnichannel strategies can communicate these stories in a meaningful way that resonates and builds strong relationships.
Visit Our Booth
In between sessions, I invite you to stop by the DMD Booth. See you in Philly.