Improvements in digital tactics have prompted email and web to fill in the holes left by traditional approaches to physician recruitment. This is not to say that “classic advertising” does not have a place in an overall marketing strategy.
A hybrid approach using all available channels—also known as multichannel marketing—can be very effective. However, there are challenges to consider.
Before I get to the potential hurdles of non-digital avenues, let’s examine the benefits of taking a multichannel route.