DMD Intelligence

Tighe Blazier, President

Tighe Blazier, President

With over 19 years of experience in healthcare media, education, and market research, Tighe Blazier is President of DMD. Since joining the company, Tighe has expanded the size and efficiency of DMD’s network by building new connections and continuing to strengthen the company’s long-standing relationships with partners and clients.

Author's Posts

Embrace Multichannel Marketing For Physician Recruitment Success

Tighe Blazier, President

Improvements in digital tactics have prompted email and web to fill in the holes left by traditional approaches to physician recruitment. This is not to say that “classic advertising” does not have a place in an overall marketing strategy.

A hybrid approach using all available channels—also known as multichannel marketing—can be very effective. However, there are challenges to consider.

Before I get to the potential hurdles of non-digital avenues, let’s examine the benefits of taking a multichannel route.

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Topics: Healthcare Staffing, Health Systems Marketing

Email + Web: A Multichannel Approach To CME Event Marketing

Tighe Blazier, President

This is the sixth and final blog in our “Digital Marketing to Physicians” series, which has contemplated how health systems, medical device manufacturers, and healthcare recruiters can use digital marketing to engage specific physician audiences. Thus far we've focused on email deliverability, the importance of digital tools in physician outreach, using physician data to improve recruiting efforts, benefits of using digital tools over print, and optimizing campaigns by ensuring mobile-readiness. This installment explores how you can integrate multichannel efforts to better promote CME and other events.

Just as the physician recruiting landscape has faced challenges in the last few years, so has the arena of CME marketing. Physicians have experienced cuts in clinician educational budgets and some—in part due to the physician shortage—have had to be more judicious selecting the conferences they attend, with limited time allowed away from busy offices.

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Topics: CME Programs, Health Systems Marketing

The Physician Recruitment Landscape: A Forecast Into 2018

Tighe Blazier, President

I recently shared my thoughts on how healthcare recruiting has changed in the last 10 years. Looking back, it was surprising—even to mejust how drastic the shifts have been.

We can learn insights from the past, but the real strategy is looking forward to opportunities ahead.

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Topics: Healthcare Staffing, Health Systems Marketing

How To Leverage Physician Data To Improve Healthcare Recruiting

Tighe Blazier, President

This is the third blog in our “Digital Marketing to Physicians” series, which considers how health systems, medical device manufacturers, and healthcare recruiters can use digital marketing to engage specific physician audiences. The first blog looks at why email deliverability matters and the second focuses on three ways digital tools facilitate outreach to physicians. Today we’ll consider the value of individualized physician data.  

Healthcare recruitment is competitive and time-sensitive, making the speed and flexibility inherent in digital tools a boon for recruiters. Email and website data allow you to identify and reach the best physician candidates, and ultimately, place more healthcare providers in jobs.

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Topics: Healthcare Staffing, Health Systems Marketing

How The Physician Recruiting Landscape Has Changed Over The Last Decade

Tighe Blazier, President

Looking back ten years, there have been momentous leaps in society, be it technology or lifestyle-based. Netflix was only just starting to offer streaming content. Job positions like app developer and social media manager were only concepts in the most forward-thinking minds. And can you believe how we survived until now without avocado toast?

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing

How Digital Campaigns Help Health Systems Find A Perfect Physician Match

Tighe Blazier, President

Finding “the one” has been made easier with the evolution of digital technology. Services like Match.com and eHarmony are known for solving the single person’s dilemma, providing virtual opportunities for long-lasting love. Match even has a location-based feature on the app that allows users to see other members they have crossed paths with in real life, taking relationship possibilities to the next level.

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Topics: Audience Identity Management

Successful Recruiting Practices for Healthcare Marketers

Tighe Blazier, President

Today’s ultra-competitive marketplace presents the ongoing challenge of recruiting physicians who meet all the criteria for a specific position. Successful recruitment demands precise physician targeting that engages them through personal channels. Whether or not physicians are actively seeking a new job, they may want to keep a proverbial toe in the water by checking out other opportunities. When the goal is to identify the best prospects for an open position, leaving it to chance is simply not good enough.

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Topics: Healthcare Staffing, Health Systems Marketing

Overcoming 4 Challenges Of Physician Recruitment

Tighe Blazier, President

Physician recruitment may seem like a losing battle. There are so many challenges to first meet—then overcomein the high stakes and constantly shifting healthcare climate. Faced with a physician shortage that’s estimated to present staggering scarcity by 2025, no room exists for health systems to hire the wrong candidate.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing, AIM

Is Your Recruitment Missing The Mark? Why Audience Identity Is Critical For Success

Tighe Blazier, President

Physician recruiters are feeling the pain of the medical community’s current state of affairs. A recently released report by the Association of American Medical Colleges (AAMC) estimates a shortfall ranging from 34,600 to 88,000 doctors by 2025. By 2030, the deficiency is expected to total anywhere from 40,800 to 104,900 doctors.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing

Does Your Physician Recruitment Website Earn Its Keep?

Tighe Blazier, President

A quick survey of healthcare recruitment websites shows that today’s top staffing firms are invested in content marketing. Most recruiting websites publish lists of current job openings, plus extensive supplementary content for both clients and candidates.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing, AIM

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.