No amount of planning can prepare a business for a crisis such as COVID-19. At DMD, we started off 2020 expecting to help our clients connect meaningfully with healthcare professionals, as always. The pandemic worsened and everything changed.
Confronted with varying COVID-related challenges, we committed to learning—and evolving—to better support our clients and the larger healthcare community during this time. Despite the difficulties, DMD found ways to serve our clients and help them overcome unparalleled hardships.
The pandemic may not be over, but what we have learned will carry through 2021 and beyond. Here are our top reflections from 2020...