DMD Intelligence

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

With over 19 years of experience in healthcare media, education, and market research, Tighe Blazier is the Chief Commercial Officer of Healthcare Communications at DMD. Since joining the company, Tighe has expanded the size and efficiency of DMD’s network by building new connections and continuing to strengthen the company’s long-standing relationships with partners and clients.

Author's Posts

How To Leverage Physician Data To Improve Healthcare Recruiting

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

This is the third blog in our “Digital Marketing to Physicians” series, which considers how health systems, medical device manufacturers, and healthcare recruiters can use digital marketing to engage specific physician audiences. The first blog looks at why email deliverability matters and the second focuses on three ways digital tools facilitate outreach to physicians. Today we’ll consider the value of individualized physician data.  

Healthcare recruitment is competitive and time-sensitive, making the speed and flexibility inherent in digital tools a boon for recruiters. Email and website data allow you to identify and reach the best physician candidates, and ultimately, place more healthcare providers in jobs.

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Topics: Healthcare Staffing, Health Systems Marketing

How The Physician Recruiting Landscape Has Changed Over The Last Decade

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Looking back ten years, there have been momentous leaps in society, be it technology or lifestyle-based. Netflix was only just starting to offer streaming content. Job positions like app developer and social media manager were only concepts in the most forward-thinking minds. And can you believe how we survived until now without avocado toast?

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing

How Digital Campaigns Help Health Systems Find A Perfect Physician Match

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Finding “the one” has been made easier with the evolution of digital technology. Services like Match.com and eHarmony are known for solving the single person’s dilemma, providing virtual opportunities for long-lasting love. Match even has a location-based feature on the app that allows users to see other members they have crossed paths with in real life, taking relationship possibilities to the next level.

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Topics: Audience Identity Management

Successful Recruiting Practices for Healthcare Marketers

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Today’s ultra-competitive marketplace presents the ongoing challenge of recruiting physicians who meet all the criteria for a specific position. Successful recruitment demands precise physician targeting that engages them through personal channels. Whether or not physicians are actively seeking a new job, they may want to keep a proverbial toe in the water by checking out other opportunities. When the goal is to identify the best prospects for an open position, leaving it to chance is simply not good enough.

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Topics: Healthcare Staffing, Health Systems Marketing

Overcoming 4 Challenges Of Physician Recruitment

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Physician recruitment may seem like a losing battle. There are so many challenges to first meet—then overcomein the high stakes and constantly shifting healthcare climate. Faced with a physician shortage that’s estimated to present staggering scarcity by 2025, no room exists for health systems to hire the wrong candidate.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing, AIM

Is Your Recruitment Missing The Mark? Why Audience Identity Is Critical For Success

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Physician recruiters are feeling the pain of the medical community’s current state of affairs. A recently released report by the Association of American Medical Colleges (AAMC) estimates a shortfall ranging from 34,600 to 88,000 doctors by 2025. By 2030, the deficiency is expected to total anywhere from 40,800 to 104,900 doctors.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing

Does Your Physician Recruitment Website Earn Its Keep?

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

A quick survey of healthcare recruitment websites shows that today’s top staffing firms are invested in content marketing. Most recruiting websites publish lists of current job openings, plus extensive supplementary content for both clients and candidates.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing, AIM

How Measuring Campaign Response Can Accelerate Physician Recruitment Efforts

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

The race is on.

What was once referred to as an “impending” physician shortage is no longer a future concern. It’s here.

Before panic mode sets in and you start emailing everyone everywhere, take a breath and realize how valuable it can be to first measure audience response to your digital efforts. Understanding what makes a successful campaign (versus an unsuccessful one) can be what sets your recruitment efforts apart from the competition.

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Topics: Healthcare Staffing, Health Systems Marketing

Recruiters: ID Physician Website Visitors, Even When They Don’t Apply

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

These days email marketing is a healthcare recruiter’s best friend. When powered by a quality physician email database, it’s fast, cost-effective, highly targeted, and returns reams of data.

Snail mail can’t say the same, and until recently, neither could your recruiting website. But digital audience identity technology is changing that.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing, AIM

Are Your Recruiting Emails Getting A Response? 3 Ways to Optimize Physician Engagement

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

“In this world nothing can be said to be certain, except death and taxes.” ~Benjamin Franklin

While advancements in medical science can't do anything about taxes, it is allowing for people to live well into their nineties. Widespread knowledge about what makes one “healthy” -- propagated by popular TV hosts and healthy living websites -- means people are sticking around well past previous life expectancies.

This, combined with an increasing disinterest amongst graduates to join the medical profession, has resulted in an impending physician shortage and a demand for physician recruiters to deliver.

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Topics: Healthcare Staffing, Physician Engagement, Health Systems Marketing, AIM

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.