DMD Intelligence

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

With over 19 years of experience in healthcare media, education, and market research, Tighe Blazier is the Chief Commercial Officer of Healthcare Communications at DMD. Since joining the company, Tighe has expanded the size and efficiency of DMD’s network by building new connections and continuing to strengthen the company’s long-standing relationships with partners and clients.

Author's Posts

Email With Purpose: Valuable Content Builds Relationships With Physician Candidates

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Leaders For Today (LFT), a national healthcare interim and permanent staffing company, just released a report regarding the perceived state of physician staffing. More than 200 hospital leaders from facilities of various sizes and locations were enlisted to take part. Upon completion, the report was entitled “The Candidates Don’t Exist.”

You can’t get much more blunt than that.

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Topics: Health Systems Marketing, Healthcare Staffing

Don’t Skimp On Sourcing: Ensure You’re Reaching Intended Physician Candidates

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

In a Medscape “One-on-One” interview with host Eric Topol, Ezekiel Emanuel, MD, PhD, argues that the direness of the physician shortage has been overstated. He believes the problem is, at its core, a time management issue. Dr. Emanuel cites additional contributing factors, such as maldistribution of rural versus urban markets and the misconception that once supply meets demand, everything will be okay.

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Topics: Health Systems Marketing, Healthcare Staffing

Want To Pack Your Next CME Event? Conquer These 3 Email Missteps

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

The core purpose of marketing is to bring positive awareness to a product or service, with the hope that consumers will choose your goods or services over a competitor. Even if a brand doesn’t truly believe it’s the best, savvy marketers are still capable of convincing a portion of the public to buy.

It’s why some brands have the budget—and the chutzpah—to pay an insane amount of money for a Superbowl ad.

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Topics: Health Systems Marketing, Expanding HCP Reach, Email List Quality

Be The Voice Of Reason: Successful Multichannel Marketing Traits, Part 2

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

In part one of this blog, I explained why it’s imperative to ensure your marketing voice is heard above all the noise that accompanies healthcare recruitment. One way to accomplish that is through a strategic multichannel approach, which, when done properly, allows your voice to become the one of reason.

The first two traits of successful multichannel marketing I discussed were:

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Topics: Health Systems Marketing, Healthcare Staffing

Wax Online, Wax Offline: Successful Multichannel Marketing Traits, Part 1

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Did you know that the average person has up to 70,000 thoughts per day? That breaks down to approximately 50 unique cognitive functions every 60 seconds. Of course, most of them are useless and unimportant, passing through your brain at almost lightning speed. The human brain simply cannot process them all, at least without landing you in a straitjacket.

Modern society has only contributed to the rapid fire. CNN broke ground with its 24-hour news cycle back in June of 1980, which was only the beginning of the 24/7 trend. From social media and streaming content to virtual reality, there’s a lot going on.

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Topics: Health Systems Marketing, Physician Engagement, Healthcare Staffing

Are You Playing Inbox Roulette In A Mobile-First World?

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

An insightful Forbes.com article I came across discussed the difference between mobile-friendly marketing, what author Gabriel Shaoolian describes as “the bare minimum required in this day and age” and mobile-first marketing, which takes a step beyond the simplicity of mobile-friendly and standardizes mobile as the status quo in digital and multichannel marketing efforts.

The former had been acceptable, because until just a few years ago, desktop was the norm and mobile was the exception. The tables have turned.

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Topics: Health Systems Marketing, Email Marketing

Are You Talking To Your Docs? Why Follow Up Is Crucial In Physician Recruitment

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

“If you’re not talking to your customers, odds are your competition is.”

That’s a fairly common understanding in marketing. You drop the ball, someone else is sure to pick it up. Of course, for the purposes of hospital and health system recruitment, “customers” translates to “physicians,” but the core message still stands: It’s a competition.

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Topics: Health Systems Marketing, Healthcare Staffing

Embrace Multichannel Marketing For Physician Recruitment Success

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Improvements in digital tactics have prompted email and web to fill in the holes left by traditional approaches to physician recruitment. This is not to say that “classic advertising” does not have a place in an overall marketing strategy.

A hybrid approach using all available channels—also known as multichannel marketing—can be very effective. However, there are challenges to consider.

Before I get to the potential hurdles of non-digital avenues, let’s examine the benefits of taking a multichannel route.

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Topics: Health Systems Marketing, Healthcare Staffing

Email + Web: A Multichannel Approach To CME Event Marketing

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

This is the sixth and final blog in our “Digital Marketing to Physicians” series, which has contemplated how health systems, medical device manufacturers, and healthcare recruiters can use digital marketing to engage specific physician audiences. Thus far we've focused on email deliverability, the importance of digital tools in physician outreach, using physician data to improve recruiting efforts, benefits of using digital tools over print, and optimizing campaigns by ensuring mobile-readiness. This installment explores how you can integrate multichannel efforts to better promote CME and other events.

Just as the physician recruiting landscape has faced challenges in the last few years, so has the arena of CME marketing. Physicians have experienced cuts in clinician educational budgets and some—in part due to the physician shortage—have had to be more judicious selecting the conferences they attend, with limited time allowed away from busy offices.

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Topics: Health Systems Marketing, CME Programs

The Physician Recruitment Landscape: A Forecast Into 2018

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

I recently shared my thoughts on how healthcare recruiting has changed in the last 10 years. Looking back, it was surprising—even to mejust how drastic the shifts have been.

We can learn insights from the past, but the real strategy is looking forward to opportunities ahead.

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Topics: Health Systems Marketing, Healthcare Staffing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.