DMD Intelligence

Susan Becker, Senior Director, Product Management: Partner Development

Susan Becker, Senior Director, Product Management: Partner Development

As the Senior Director, Product Management- Partner Development at DMD, Susan Becker brings her expertise as a marketing and product management leader in information and data products, analytics software, and digital platforms. Susan’s innovative tactics have proven success in Fortune 500, private equity, and fast-growth SaaS ventures, with over 20 products brought successfully to market. Susan earned her Bachelor of Science in Mechanical Engineering from Cornell University and her MBA in General Management from Harvard Business School.

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DMD Pharma Innovators Series: Devesh Verma, Axtria

Susan Becker, Senior Director, Product Management: Partner Development

Devesh Verma, Ph.D., leads the Marketing Solutions practice at Axtria.  His mission is to bring “customer centricity” to the heart of all marketing decisions. His solutions help marketing organizations transform their business models and generate higher returns from their promotional investments. Prior to joining Axtria, Devesh led Daiichi Sankyo’s hypertension and metabolic franchises to achieve record sales of over $3.3 billion. He also served on the Pharmaceutical Management Science Association (PMSA) Board from 2013 through 2017, during which time he launched the association’s virtual university program. Devesh’s experience also includes working for marketRx (acquired by Cognizant in 2007) and Delta Air Lines. 

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Topics: Pharma Innovator Series

The Truth Is Out There: Digital Ad Fraud And Bot Detection

Susan Becker, Senior Director, Product Management: Partner Development

Recently, I had the opportunity to attend the monthly Association of Medical Media (AMM) meeting in New York. Like most media professionals, AMM members are very concerned about digital ad fraud.

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Topics: Pharma Marketing, AIM, Accountable media

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.