DMD Intelligence

Roger Korman, President

Roger Korman, President

As Chairman and CEO of DMD, Roger Korman heads all operations and business development strategies—a role well-suited for his decades-long experience in healthcare, marketing, publishing, and technology services. DMD’s success in the pharma and healthcare industries is a direct result of Roger’s inventive approaches to client success and his commitment to continually challenge the company’s potential. Roger received a Master’s degree in Quantitative Research from Temple University. He then earned both a Master’s of Social Work and Social Research degree and Doctorate (PhD) from Bryn Mawr College.

Author's Posts

[Video] AIM: Identifying Your Website Traffic

Roger Korman, President

The headline on the Google Analytics website overview page states “Get to know your customers.” It’s not a false statement. GA and other data platforms do give you tools to better understand your website traffic. It’s a valuable resource.

Yet, as insightful as this information is on a broad level, it still leaves much to be desired in terms of individual data. Who is your website visitor, exactly?

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Topics: AIM, Healthcare Marketing

Why Physicians Shouldn’t Receive Your Patient Newsletters

Roger Korman, President

Your patient newsletters act as an important vehicle to communicate with your target audience. Whether sent to existing or prospective patients, these publications are effective for introducing new service lines, announcing hospital improvements, and providing information about common conditions and treatment options.

The key word here is "patient." If you're tempted to deploy these same newsletters to your physicians, put that strategy on pause.

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Topics: Email Marketing, Healthcare Marketing

If Only Physician Recruitment Was Like The NFL

Roger Korman, President


Athletes who enter a professional sports draft are saying "pick me." They want to rise to the top of teams' selections. The more they pursue a team and the more their agents pitch them is an expression of interest—one that's clear-cut. Based on all the information gathered, teams choose the best fit for their needs.

Healthcare staffing professionals also want the best "players" for the medical teams they’re supporting. The problem is, many of the healthcare professionals searching for opportunities online don't make their interest explicitly known. Perhaps they don't want to take the time to create a login or they prefer to search incognito. Unknowingly, healthcare staffers are missing out on identifying these star players.

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Topics: Healthcare Marketing

Beyond The Basics: How Audience Identity Data Enhances Email Marketing

Roger Korman, President

When pharma marketers think about email campaigns, metrics like opens and click-throughs immediately come to mind. It’s nearly impossible to develop successful campaigns without these fundamental measurements.

Yet newer metrics are equally valuable. That’s because the next generation of digital measurement provides individualized data about healthcare professionals (HCPs) who visit medical websites. With audience identity data and digital journey data, pharma brands can connect the dots between email and website marketing in order to produce highly effective, integrated digital campaigns.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

How To Identify Unknown Candidates

Roger Korman, President

Finding qualified candidates—healthcare professionals who possess outstanding medical skills, strong character traits, and whose values align with the hiring health system—has been no easy task. Healthcare staffing professionals also face the challenge of a rising disproportion between supply and demand, as the physician shortage shows no signs of slowing.

Filling those vacancies would be much simpler if recruiters could identify, with certainty, the candidates actively seeking career opportunities on their website.

Now, they can.

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The California Consumer Privacy Act Of 2018: American Version Of GDPR

Roger Korman, President

The fervor surrounding the European Union’s implementation of its General Data Protection Regulation (GDPR) legislation is feeding an increased expectation to respect the privacy rights of the individual. Other initiatives—right here in the United States—are taking hold. On June 28, California Governor Jerry Brown signed the California Consumer Privacy Act (CCPA) of 2018, blazing the trail for heightened personal data control and protection in the U.S.

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Topics: Email Campaign Design & Deployment, Healthcare Marketing, Data Privacy

AIM Topic: Expand Insights Beyond Your Target Physician List

Roger Korman, President

We’ve had some exciting news surrounding our Audience Identity ManagerSM (AIM) platform as of late, and now, we’re introducing a new sub-product to the overall AIM suite of products: AIM Topic.

AIM Topic is similar to AIM Journey, in that it reports the types of sites healthcare professionals visit and the topics they investigate, including disease categories, specific disease states (and sub-states), and approximately five thousand keywords. But, instead of following the online activity of individual, pre-selected HCPs, AIM Topic identifies the HCPs for you based on the disease and topics you select.

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Topics: AIM, Healthcare Marketing

AIM Joins DMD’s Email In BPA Worldwide Certification

Roger Korman, President

Nothing is certain in this world except for death and taxes, according to Benjamin Franklin. If we’ve reached a third “certainty”, it’s arguably technology’s constant evolution—something Greg Satell speaks about in his recent Harvard Business Review article. This evolution requires ongoing adaptation, not only from consumers but also those who innovate—if they wish to remain competitive.

Unfortunately, due to the speed at which technology reinvents itself, innovation isn’t always rooted in compliance. A company’s shortcuts puts clients at risk. On the other hand, a company’s fierce devotion to hold itself responsible—and pass the resulting compliance along to its clients—is what makes one an industry leader. With our patent-pending Audience Identity MangerSM (AIM) technology recently receiving certification for its conformance to the BPA Worldwide standards for audience qualification and IAB Data Best Practices, we are leading the charge in responsible digital marketing.

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Topics: DMD News, AIM, Healthcare Marketing

AIM Technology Earns BPA Worldwide Certification

Roger Korman, President

DMD’s core values represent our ardent dedication to clients and partners. Two of those values in particular, industry leadership and integrity, have been recognized once again. Our patent-pending Audience Identity ManagerSM (AIM) technology recently earned BPA Worldwide certification for its conformance to the BPA Worldwide rules for audience qualification and IAB Data Best Practices.

We already maintain the first and only physician email database fully audited and classified as a verified source by BPA Worldwide. Now, after a thorough assessment, our AIM platform joins email in this highly-regarded “place at the podium.”

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Topics: DMD News, AIM, Healthcare Marketing

Digital vs. Direct Mail: Why Digital Is The Clear Winner

Roger Korman, President

Marketing experts estimate the average American is exposed to between 4,000 and 10,000 marketing messages per day. As much as we’re swayed to think physicians are a special breed of human, they’re really just people too—and encounter just as many marketing touchpoints as the average individual.

With figures like that, there’s no wiggle room to experiment with marketing channels that have become less effective over the years. While direct mail was at one time considered a top performer in physician communications, statistics surrounding physician preference reveal email beats out all other forms of communication. Even though direct mail is not “dead” and arguably has a place in certain outbound campaigns, email is still the clear winner.

That is, if you do it the right way.

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Topics: Email Marketing, Healthcare Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.