DMD Intelligence

Mary Lassiter, Director of Client Strategy and Innovation

Mary Lassiter, Director of Client Strategy and Innovation

Mary Lassiter brings over 17 years of experience in digital marketing strategy, project management, and business development to her role as Director of Client Strategy and Innovation at DMD. Mary's forward-thinking analyses of digital marketing intelligence and her vast comprehension of complexities specific to the pharmaceutical and healthcare industries have contributed greatly to bringing positive change to customer engagement and expanding DMD client relationships. Mary holds a Bachelor of Arts in Business Administration-Marketing from Albers School of Business, Seattle University.
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Author's Posts

At DPW: What Website Visitor Identification Data Reveals In The Oncology Space

Mary Lassiter, Director of Client Strategy and Innovation

It goes without saying that data and analytics play a crucial role in pharma marketing today. Digital channels are the most efficient way to engage with your target healthcare professionals (HCP), but evaluating the success of your digital strategies can be difficult.

The trick is knowing what data to collect and how to put it to work.

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Topics: Pharma Marketing

Data And Digital Disruption At DPW: 4 Key Sessions

Mary Lassiter, Director of Client Strategy and Innovation

At Digital Pharma West, industry leaders will explore how innovative technologies are transforming the pharma business model. Digital tools offer new opportunities for engaging customers, streamlining operations, and staying competitive. In the process, data and analytics are taking center stage.

I see this every day as we work with clients to implement highly effective email marketing and audience identity programs. And I’m looking forward to learning from other’s experiences, starting with these four sessions:

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Topics: Pharma Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.