DMD Intelligence

Lisa Killion

Lisa Killion

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Author's Posts

Aligning Hospital Marketers And Healthcare Staffers: A Message From Santa And His Elves

Lisa Killion

Health system CEOs have a substantial undertaking. Given the current spirit of the holiday season, you might compare a CEO to a certain jolly fellow in the North Pole and the great responsibility that accompanies his role.

Of course, Santa’s advantage is that he has all those extra helpers. If you’ve ever seen Elf or a similar holiday movie, you know his elves are efficient, productive, and happy. To quote Will Ferrell’s character, “Smiling’s my favorite.” And, elves are always aligned in mission—something not always possible for hospital marketing and healthcare staffing departments, given their varying responsibilities.

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Topics: Email Campaign Design & Deployment, Healthcare Staffing, Healthcare Marketing

Using Identity Data To Drive Your Healthcare Staffing Efforts

Lisa Killion

Holiday shopping can be a weary process. Think of how much easier it would be if you could view, in real time—like a fly on the wall, the items your family members were browsing online for their own wish lists? 

That's something healthcare staffing professionals have been asking of Santa for years—to be able to identify, on an individual level, the physicians currently viewing online job posts even if they do not complete an application or set up a profile. Thankfully, the jolly ol' fellow has come through.

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Topics: AIM, Healthcare Staffing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.