DMD Intelligence

Lauren Berger

Lauren Berger

Connect with me:

Author's Posts

MM&M Webcast Is Today Featuring David Reim

Lauren Berger
MM&M webcast: "The Most Significant Change In Digital Marketing Since The Cookie"

A new technology will soon revolutionize audience identity management for your brands, offering healthcare marketers the name, specialty, and NPI# of physician website visitors in real time. Register for today's webcast and be among the first to hear the news that’s going to change HCP marketing now and in the future.

Read More
Topics: Health Systems Marketing

DMD President Says, “This Looks Like the Cast of a New Avengers Movie!”

Lauren Berger

Four new executives join DMD to support rapid growth.

Rosemont, Ill., April 26, 2016—DMD, a national leader in connecting healthcare marketers with healthcare professionals (HCPs) through data-driven, performance-based digital services, today announced its staff expansion of four new executive hires, who will implement the launch of the company’s new, innovative offerings, while supporting the company’s rapid growth.

Read More
Topics: AIM, Pharma Marketing, Planning for Success

MM&M Webcast Registration Is Open Featuring Dr. Roger Korman

Lauren Berger
MM&M's next webcast: "Catch Us If You Can: The Email Channel Has Taken Off While You’ve Been Left Behind"

Are you ready for a time warp? Ready to leave 2006 and welcome 2016? While the healthcare industry has been asleep, email marketing has become the leading firepower in digital outreach. Industries from retail to travel to financial services continue to evolve email optimization strategies that engage audiences and drive transactions, leaving healthcare in the dust with its head in the sand. How can you catch up?

Read More
Topics: Email Marketing, Email Campaign Design & Deployment, Pharma Marketing

Check out IIR USA's podcast featuring DMD President Roger Korman, Ph.D.

Lauren Berger

The below article was obtained from IIR USA:

Read More
Topics: DMD News

Social purpose

Lauren Berger

Is there a social purpose to medical marketing? Is there a contradiction in the terms "marketing” and “social purpose”?

Read More
Topics: Email Marketing, DMD News, Health Systems Marketing

Subscribe to Email Updates

About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.