The rise of digital communications means our inboxes are fuller than ever. Think back to the overwhelm of Black Friday and Cyber Monday, when it seemed every single entity you’d ever given your email address to (and maybe some you didn’t) was emailing with some sort of offer. While those are exceptionally frantic days, using email as a regular means of communication will continue to grow.
How can you ensure your emails stand out in your healthcare providers’ overflowing inboxes? It starts with providing value. Doing so will condition your physicians to recognize your messages as important and worthwhile.