DMD Intelligence

Jerrad Rickard, Director of Product Management: Email

Jerrad Rickard, Director of Product Management: Email

With his vast experience in email marketing, automation, and analytics, Jerrad Rickard is the Director of Email Development at DMD. Jerrad’s knowledge of “all things email” encompasses managing email deployments, establishing email marketing automation programs, and leading creative design for digital campaigns. In his 14-plus years in HCP marketing, Jerrad has developed and deployed thousands of successful email campaigns. Jerrad earned a Bachelor’s of Fine Arts in Web Page, Digital/Multimedia and Information Resources Design from The Illinois Institute of Art–Chicago.

Author's Posts

DMD Earns BPA Worldwide Certification For The Third Straight Year

Jerrad Rickard, Director of Product Management: Email

What constitutes excellence? One marker is repeatedly achieving success, despite new or unexpected challenges. This is something we strive for every day, working diligently to provide the high-quality products our clients expect from us. Recognition for those efforts has been bestowed upon us once again.

 

 

 

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Topics: Email Marketing, Email List Quality

Why Testing Is Essential For Ongoing Success In Email Marketing

Jerrad Rickard, Director of Product Management: Email

People often dread tests because they don't want to fail. Failure means you'll have to take the test again, after you've spent even more time studying or working on your health.

Email testing is different.

The likelihood of failure is higher when you don't test. You won't get as many opens or clicks, and you definitely won't learn anything about your audience and how they view you, your content, and your organization.

Continuous testing and learning is needed for ongoing success in email marketing. Whether you’re using a simpler A/B approach, where two versions of copy or design (version A and version B) are compared to one another, or a multivariate testing strategy which compares a higher number of variables and reveals more information about how these variables interact with one another, the critical point is that you should always be testing.

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Topics: Email Marketing, Email List Quality

[Video] How To Avoid Spam Traps And Improve Email Deliverability

Jerrad Rickard, Director of Product Management: Email

The ultimate goal of any email marketer is for deployments to have high deliverability, open, and click-through rates, leading to improved audience engagement. None of that can happen if your email ends up being routed to physicians’ spam folders.

It’s important to understand the different types of spam traps—as well as the damage they incur—in order to avoid ending up on a blacklist or blocklist.

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Topics: Email Marketing, Email Campaign Design & Deployment, Email List Quality

[Video] DMD Minute: Email Deployment

Jerrad Rickard, Director of Product Management: Email

Read rate is one of the most important key performance indicators (KPIs) for email. It’s also one of the most often overlooked. For successful campaigns, it’s important to understand—and then utilize—the read rate of your email deployments.


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Topics: Email Marketing, Email Campaign Design & Deployment, Email List Quality

Deployment Mistakes You Could Be Making And How To Fix Them

Jerrad Rickard, Director of Product Management: Email

Email campaign success involves a strategy that begins long before you hit the “send” button. A number of components factor into the deployment process. Without them, you risk damaging current and future campaigns.

It doesn’t matter if you’re targeting physicians or patients, the practices—and challenges—remain the same.

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[Video] Understanding Read Rate

Jerrad Rickard, Director of Product Management: Email

Read rate is one of the most important key performance indicators (KPIs) for email. It’s also one of the most often overlooked. For successful campaigns, it’s important to understand—and then utilize—the read rate of your email deployments.


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More Vs. Good: 6 Questions To Ask Your Email List Provider

Jerrad Rickard, Director of Product Management: Email

The phrase “More is not always better” has great validity—otherwise it wouldn’t be such a well-known quote. What’s often left off is the second half of the truism, “Sometimes, it’s just more.”

It’s an attitude that applies to healthcare marketing in a few ways, but particularly when you’re considering physician email lists. You can buy a database from any number of vendors and get hundreds, thousands, or even hundreds of thousands of email addresses—and believe you now have the avenue to reach all those healthcare providers’ inboxes.

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Topics: Email Marketing, Health Systems Marketing, Email List Quality

[Video] Driving Engagement With Physician Email

Jerrad Rickard, Director of Product Management: Email

I love a good road trip. As a father of four, I realize there are a lot of moving parts when we all pile into the car—the vehicle itself, the driver, a tuned-up engine, and guidance to our destination via a trusty GPS. These necessary parts provide a helpful analogy to all the components involved in an email deployment.

In this video, I break down how each element plays an integral part.

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Topics: Email Marketing, Email Campaign Design & Deployment

Optimizing Email Deployments For The Highest Read Rate

Jerrad Rickard, Director of Product Management: Email

When you send an email to your physician audience, the goal is not only for them to open it, but also to read it. You’ve spent the time and money to craft those emails and want that effort to be recognized.

Paying heed to your deployments’ read rate is imperative for ensuring you’re capturing the attention of physician recipients.

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Topics: Email Marketing, Email Campaign Design & Deployment

[Video] Email Authentication

Jerrad Rickard, Director of Product Management: Email

Authenticity is important in a variety of purchasing situations, from fine art to sports memorabilia. You’d be more than disappointed to find out something you spent your hard earnings on was not what it was made out to be, which is why guarantees are standard.

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Topics: Email Marketing, Email Campaign Design & Deployment

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.