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DMD President Roger Korman joins Facebook’s vice president on marketing panel

DMD Connects

Rosemont, Ill., June 1, 2012—DMD President Roger Korman, Ph.D., shared insights on email’s evolving role in current marketing practices to healthcare marketers, brand managers, and publishers on the panel at this year’s QualityHealth DTC Performance-Based Marketing Summit. QualityHealth is leading the health industry’s shift to pay-for-performance based customer acquisition. It holds the largest digital platform for efficiently targeting, profiling and motivating qualified patient prospects to take appropriate actions.

Facebook Vice President John Patten and OPUS Health Vice President and General Manager Paul Kandle joined Korman on the panel discussing marketing advancements as well.

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DMD’s physician database breaks benchmark of 1.6 million email addresses

DMD Connects

Rosemont, Ill., May 11, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive, database deployment services, today announced its physician database now contains more than 1.6 million AMA-authenticated email addresses, derived from opt-in sources.

DMD prides itself in maintaining an effective database that works. To guarantee successful delivery, the database is updated daily and has multiple addresses for each physician, including personal and business email addresses. The database covers 700,000 physicians, matching 85 percent of target lists across all specialties and deciles. Additionally, demographic, prescribing, International Classification of Diseases (ICD), and Current Procedural Terminology (CPT) data are available for researching and defining target groups.

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DMD’s nurse practitioner and physician assistant email list hits 200,000

DMD Connects

Rosemont, Ill., May 11, 2012—DMD, a national leader in connecting healthcare practitioners to professional information sources through comprehensive database deployment services, today announced it has increased its email database by 64,357 nurse practitioner (NP) and physician assistant (PA) email addresses. DMD’s total number of NP and PA email addresses has reached 200,000.

With the increasing overall prescribing and diagnosis responsibilities NPs and PAs have acquired, DMD has recognized the importance of reaching these influential healthcare practitioners by ensuring that its database covers more than 80 percent of the nation’s NPs and PAs. Updated daily to confirm accuracy, the database strategically excludes all general office email addresses (e.g., admin@domain.com), so the email reaches the intended receiver.

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Topics: DMD News

DMD appoints Jim Ufheil senior vice president of sales

DMD Connects

Rosemont, Ill., April 23, 2012—DMD, a national leader in connecting health care practitioners to professional information sources through comprehensive, database deployment services, today announced the promotion of Jim Ufheil as senior vice president of sales.

In addition to leading DMD’s efforts in the continuing medical education (CME), physician recruitment, and academic sectors, Ufheil will expand DMD’s presence among health service organizations and will manage new business alliances with database marketing companies. He will continue to reinforce DMD’s Key Account Business Unit, which works with DMD’s 500 customers in developing new business opportunities across the health care landscape.

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Topics: DMD News

DMD hosts digital marketing glossary on Twitter

DMD Connects

Rosemont, Ill., April 9, 2012— DMD, a national leader in connecting health care practitioners to professional information sources through comprehensive, database deployment services, today announced its new twitter page, designed to spread awareness about today’s digital terminology.

DMD will post a new term each business day, related to email, Web, or mobile marketing. The terms and definitions will be derived from the following sources:

  • DMD’s second edition of Emailology, a comprehensive, digital marketing glossary, which has received industry recognition
  • Daily research, observances, and experiences
  • Input from DMD’s network of technology companies, major medical publications, educational resource companies, and data management experts
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DMD appoints Mark Gleason chief operating officer

DMD Connects

Rosemont, Ill., March 30, 2012—DMD, a national leader in connecting health care practitioners to professional information sources through comprehensive database deployment services, today announced the promotion of Mark Gleason as chief operating officer.

In his new position, Gleason will oversee business operations, while continuing to advance the company’s medical publishing and digital marketing business.

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Topics: DMD News

ePharma Summit to showcase DMD President Roger Korman, Ph.D., as speaker

DMD Connects

Rosemont,Ill., February 3, 2012— DMD, a national leader in connecting health care markets through comprehensive target-audience deployment services, today announced that DMD President Roger Korman, Ph.D., will deliver an email marketing presentation, entitled “Data Versus Myths: The Current State of Email Marketing,” at the 11th Annual ePharma Summit on February 6 from 11:15 am to 12 pm. More than 600 medical marketing industry experts are expected to attend the conference, scheduled for February 6 to 8 at the Sheraton New York Hotel & Towers in midtown Manhattan.

Korman received high ratings when he presented “Myths and Secrets of HCP Email – How You Can Overcome Them for Effective Audience Engagement” at the ExL Digital Pharma East conference in October 2011. The attendees at the conference scored Korman’s presentation as one of the top 10 of 60 presentations.

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DMD launches new website

DMD Connects

Rosemont, Ill., February 3, 2012— DMD, a national leader in connecting health care markets through comprehensive target-audience deployment services, today announced the launch of its new website.

The launch follows several, recent organizational changes put in place to ensure DMD’s commitment to meet and exceed industry standards. Along with five executive appointments and two executive promotions, DMD relocated its headquarters from Des Plaines, Ill. to Rosemont, Ill. DMD’s offices are now located less than two miles from O'Hare International Airport and are adjacent to hotels and restaurants to improve the client travel experience. "DMD is constantly improving, and we saw it fit to improve and revamp our website," said DMD President Roger Korman, Ph.D., a health care data management expert with more than three decades of experience in the field.

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DMD's President Roger Korman delivers top-rated presentation at ExL Digital Pharma East

DMD Connects

Rosemont, Ill., October 20, 2011— DMD President Roger Korman, Ph.D, delivered an email marketing presentation, entitled “Myths and Secrets of HCP Email – How You Can Overcome Them for Effective Audience Engagement,” at the Xel Digital Pharma East conference. More than 600 pharmaceutical brand managers and digital marketing experts attended the conference on October 17 to 20 at the Lowe’s Hotel in Philadelphia. Attendees rated Korman’s presentation as one of the top 10 of 60 presentations delivered during the four-day meeting.

In his presentation, Korman addressed eight myths related to email delivery, medical-legal review involvement during the creative process, and health care professional outreach techniques. He divided the responsibility for successful campaigns between the client and vendor, and he highlighted each party’s role.

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Topics: DMD News

DMD publishes email glossary guidebook for medical marketing industry

DMD Connects

Rosemont, Ill., October 18, 2011—DMD, a national leader in connecting health care markets through comprehensive target-audience deployment services, published sit first edition of Emailology, an email glossary guidebook, and released it today to attendees at the sixth annual Digital Pharma East conference in Philadelphia.

Committed to grow with the industry, DMD will be updating Emailology annually. DMD invites the public to provide suggestions on how to improve existing definitions and to send new terms to emailology@dmdconnects.com. Contributing authors will be added to the author list in Emailology’s next edition, receive all published versions of Emailology, and be entered into a drawing for an Ipad II on April 1, 2012.

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Topics: DMD News

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.