DMD Intelligence

Christopher Lee, Chief Commercial Officer, Healthcare

Christopher Lee, Chief Commercial Officer, Healthcare

Christopher Lee (Chris) is the Chief Commercial Officer at DMD, a position he rose to due to his wealth of knowledge of the healthcare industry, business strategy, expertise in marketing, and accomplishments as an executive leader. Chris is an expert at disrupting markets and processes with innovative products and technologies. His contributions to company growth and delivering accountable results make him an invaluable member of the DMD executive team. Chris did his undergraduate work at UCLA and earned his MBA from The Kellogg School of Management at Northwestern University in Healthcare Marketing and Strategy.

Author's Posts

Why Email Should Be A Cornerstone Of Your Physician Communication Strategy

Christopher Lee, Chief Commercial Officer, Healthcare

A healthcare marketer I met with recently happened to mention that one limitation with his organization’s traditional physician marketing campaigns is that there’s no way to identify who they reach.  There’s also no easy way to measure the impact of these projects to tell if they lead to physician referrals.

With the increasing emphasis on marketers to prove their worth, I pointed out the value of adding email marketing to complement his organization’s broader physician communications strategy.

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Topics: Email Marketing, Health Systems Marketing

HCIC 2018: Things To Do In Scottsdale, AZ

Christopher Lee, Chief Commercial Officer, Healthcare

Scottsdale, AZ is known for its great fall weather, with temperatures averaging around 75 degrees in November. There’s also lots to see and do in the area. That’s why if you’re headed to the 22nd Annual Healthcare Internet Conference (HCIC), you’ll want to set aside a little time in your busy schedule to explore some of the highlights.

Whether you want to experience the art galleries, indulge in specialty food drinks, or visit Frank Lloyd Wright’s former residence, there’s sure to be something that appeals to your senses.

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Topics: Healthcare Marketing, DMD News

No Tricks, Just Treats: Deploying Valuable Email Content To Physician Candidates

Christopher Lee, Chief Commercial Officer, Healthcare

Healthcare staffing professionals are tasked with finding the "perfect match" for the hospital entities they represent. Thanks to a diminishing physician supply and increasing demand, that undertaking isn’t always achievable in its truest sense. Time constraints and an overfull docket of open positions often results in staffers pushing out a blanket list of open positions with no energy or resources for targeted—and thus valuable—communications.

So, instead of sweetening the deal with an inbox full of “treats” (aka: job incentives), candidates are left to weed through the same old posts with nothing to entice them to take further action. It’s not intentional trickery on the staffers’ part, but it does lead to a frustrated end user—one who might end up ghosting you in the end.

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Topics: Healthcare Marketing, Email Campaign Design & Deployment, Email Marketing

5 Reasons Why Email Is The Best Way To Reach Your Docs

Christopher Lee, Chief Commercial Officer, Healthcare

Email is a convenient way to communicate: you can include as much detail as you need to, and people can read and respond to it on their own time. For these reasons and more, many healthcare marketers use email as a cornerstone of their strategy for communicating with their target audiences—including physicians, nurses, social workers, specialists, and more.

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SHSMD 2018: Drive Home The Benefits Of Physician Email

Christopher Lee, Chief Commercial Officer, Healthcare

When you’re driving to a new destination, you likely put the address in your GPS and let it guide you using the most efficient and direct route. Yet when it comes to your physician marketing efforts, if you aren’t using email to communicate, you’re not taking the best route to drive your messages home.

Many health systems overlook the value email provides to converse with their healthcare providers. Without this important vehicle, your messages may be getting stalled on the information highway.

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Topics: Health Systems Marketing, Email Marketing

Traditional Recruitment Efforts Can't Hold A Candle To Targeted Email

Christopher Lee, Chief Commercial Officer, Healthcare

With most healthcare systems aggressively competing for a limited number of talented healthcare professionals, traditional recruiting methods are no longer enough. That’s why the most successful staffing professionals today rely on a good email database that includes first-party sourced and opted-in physician email addresses. When this list is combined with deeper insights about each professional’s behavior and preferences, it’s easy to tailor your messages to make a more personal connection.

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Topics: Healthcare Marketing, Healthcare Staffing

Why Physicians Shouldn’t Receive Your Patient Newsletters

Christopher Lee, Chief Commercial Officer, Healthcare

Your patient newsletters act as an important vehicle to communicate with your target audience. Whether sent to existing or prospective patients, these publications are effective for introducing new service lines, announcing hospital improvements, and providing information about common conditions and treatment options.

The key word here is "patient." If you're tempted to deploy these same newsletters to your physicians, put that strategy on pause.

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Topics: Healthcare Marketing, Email Marketing

If Only Physician Recruitment Was Like The NFL

Christopher Lee, Chief Commercial Officer, Healthcare


Athletes who enter a professional sports draft are saying "pick me." They want to rise to the top of teams' selections. The more they pursue a team and the more their agents pitch them is an expression of interest—one that's clear-cut. Based on all the information gathered, teams choose the best fit for their needs.

Healthcare staffing professionals also want the best "players" for the medical teams they’re supporting. The problem is, many of the healthcare professionals searching for opportunities online don't make their interest explicitly known. Perhaps they don't want to take the time to create a login or they prefer to search incognito. Unknowingly, healthcare staffers are missing out on identifying these star players.

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Topics: Healthcare Marketing

How To Identify Unknown Candidates

Christopher Lee, Chief Commercial Officer, Healthcare

Finding qualified candidates—healthcare professionals who possess outstanding medical skills, strong character traits, and whose values align with the hiring health system—has been no easy task. Healthcare staffing professionals also face the challenge of a rising disproportion between supply and demand, as the physician shortage shows no signs of slowing.

Filling those vacancies would be much simpler if recruiters could identify, with certainty, the candidates actively seeking career opportunities on their website.

Now, they can.

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Digital vs. Direct Mail: Why Digital Is The Clear Winner

Christopher Lee, Chief Commercial Officer, Healthcare

Marketing experts estimate the average American is exposed to between 4,000 and 10,000 marketing messages per day. As much as we’re swayed to think physicians are a special breed of human, they’re really just people too—and encounter just as many marketing touchpoints as the average individual.

With figures like that, there’s no wiggle room to experiment with marketing channels that have become less effective over the years. While direct mail was at one time considered a top performer in physician communications, statistics surrounding physician preference reveal email beats out all other forms of communication. Even though direct mail is not “dead” and arguably has a place in certain outbound campaigns, email is still the clear winner.

That is, if you do it the right way.

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Topics: Healthcare Marketing, Email Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.