DMD Intelligence

Andrew Munro

Andrew Munro

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Key Takeaways From A Year Of Hospital Conferences

Andrew Munro

Healthcare conferences typically draw a wide range of marketing experts, and this year was no exception. We heard many of these experts speak across numerous events: presenting on the changing scope of hospital marketing, the role of digital strategists, and the promise email offers within the competitive physician recruitment landscape.

While all of the conferences we attended in 2018 provided great insights, a few of them rose to the top with regards to quality, depth, and applicability.

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Topics: Email Marketing, Healthcare Marketing

Top 3 Hospital Marketing Must-Dos: Your 2019 Checklist

Andrew Munro

In 2018, hospital marketers faced a number of challenges. Attracting—and retaining—referrals, building physician loyalty, and growing service lines are always top of mind for hospital marketers. As we head into the new year, the goal of maintaining top marks on the U.S. News & World Report Best Hospitals list takes center stage.

The good news is, a responsible email approach is an effective way to address these challenges. As 2019 inches closer by the minute, keep these three things at the top of your hospital marketing checklist:

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Topics: AIM, Email Campaign Design & Deployment, Health Systems Marketing

Top 10 Blogs For Healthcare Marketers In 2018

Andrew Munro

This year was filled with a number of significant developments for healthcare marketers. The rising demand to respect individual privacy rights dominated conversations surrounding digital marketing, as did the increasing importance of using data-driven email marketing tools to increase physician engagement and retention.

Our most popular 2018 blogs covered many of these issues. Here’s a quick look.

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Topics: AIM, Email Marketing, Healthcare Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.