The dog days of summer are better suited to beaches and ice cream than learning the ins-and-outs of healthcare email marketing. Yet your pharma campaign rolls on.
To get you through the heat, we’re rounding up some of our best posts on key aspects of HCP email marketing. Look for a new “Email Essentials” blog every Tuesday in August. This week we take a look at authentication.
In this first edition of our Email Essentials series, we selected our 3 best blogs on email authentication and the impact of first-party data. Launching an email marketing campaign without an authenticated, verified email list is a surefire way to limit the ROI of your digital marketing program. Invalid email addresses are a waste of money. Delivery and bounce rates increase, and your carefully constructed marketing messages end up unseen.
Your Exposure From An Invalidated Email List
If you’re not using an authenticated email list, you’re squandering precious marketing dollars. Worse, you may run afoul of the FDA. Discover the true cost of marketing pharmaceutical products to people outside of the healthcare profession.
The Pitfalls of Working with Bad Lists
Think a spam trap is just a hiccup in your email deployment? Think again. This blog explains how invalid email addresses and spam traps can sink your entire campaign.
Setting the Bar for Email Sourcing and List Authentication
Email list pedigree affects everything from deliverability to ROI. Understand where your list came from, so you can evaluate its quality.