Summer is winding down, and with it, our Email Essentials blog series comes to a close. Over the last month we’ve explored four critical components of successful email marketing: authentication, email lists, mobile, and metrics. Today we consider audience identity management.
For the last 20 years, healthcare marketers have known little about their website visitors. Requiring site registration has always turned physicians away, and cookies have become increasingly unreliable. Fortunately, you now have another option.
In June, we launched the Audience Identity Manager℠, a new technology that gathers physician-level data about visitors to your healthcare and pharma websites, without a login. You can use this data in real-time to drive dynamic content personalization and ad optimization. Or, you can analyze it and integrate your visitor insights into your email campaigns, event promotions, and sales rep interactions.
The three blogs below explore how AIM works and why DMD is uniquely positioned to deliver this technology.
Stop Daydreaming. Audience Identity Management is a Reality
Cookies can’t provide the web data that healthcare marketers need, so we created an innovative audience management tool that can. Learn exactly how our new Audience Identity Manager℠ (AIM) works.
4 Features of Audience Identity Management That Every HCP Marketer Should Know
AIM delivers greater insights into your physician website visitors than ever before. Discover how this new technology goes beyond cookies to provide lasting value—even if you’re not a DMD email customer.
Audience Identity Management and the Email Channel
DMD’s email and data expertise make us uniquely qualified to deliver physician-level website data to power your marketing campaigns. Understand the role authentication and our Healthcare Communication Network℠ play in audience identity management.