DMD’s Lab Report: The Art & Science of Healthcare Email explores insights, trends, and obstacles affecting healthcare email. From strategy to creative, deployment to reporting, we aim to address the most pressing issues healthcare marketers face.
In the Lab Report, we aim to keep healthcare marketers apprised of significant changes surrounding email marketing. As Virginia becomes the third state to enact state-level data privacy legislation, this news is worthy of “front page” status for April’s edition.
On March 2, 2021, Virginia governor Ralph Northam signed into law the “Virginia Consumer Data Protection Act” (CDPA). It follows in the footsteps of California’s Consumer Privacy Act (CCPA), a second California law—the California Privacy Rights Act (CPRA)—and Nevada’s SB220.
Virginia’s law introduces new wrinkles into the current U.S. data privacy landscape. Here are some key points for healthcare marketers to consider.