DMD Intelligence

DMD Pharma Innovator Series: Regina Paris, Evoke

Edith Hodkinson, Chief of Digital Strategy

Even before the COVID-19 pandemic, HCPs were increasingly relying on digital channels to stay up-to-date in the healthcare industry.

I recently chatted with Regina Paris, VP of Engagement Strategy at Evoke, to discuss how brands are shifting to (and embracing) the vast opportunities of digital outreach, why qualified data sources are so imperative for achieving optimal engagement, and what is unique about HCPs’ digital behavior in the rare disease space.

The full text of our conversation is below.

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Topics: Email Marketing, Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD’s Year of Learning, Adapting: 5 Reflections from 2020

Tighe Blazier, President

No amount of planning can prepare a business for a crisis such as COVID-19. At DMD, we started off 2020 expecting to help our clients connect meaningfully with healthcare professionals, as always. The pandemic worsened and everything changed.

Confronted with varying COVID-related challenges, we committed to learning—and evolving—to better support our clients and the larger healthcare community during this time. Despite the difficulties, DMD found ways to serve our clients and help them overcome unparalleled hardships.

The pandemic may not be over, but what we have learned will carry through 2021 and beyond. Here are our top reflections from 2020...

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Topics: Email Marketing, Physician Engagement, Pharma Marketing, Healthcare Marketing, DMD Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.