DMD Intelligence

Physician-Level Digital Data: What Are Physicians Reading About Most?

Jerrad Rickard, Vice President, Email Product Lead

For healthcare marketers, the level of insight required to have one-to-one conversations with healthcare providers was previously unattainable. Marketing teams could get a general sense of what topics were popular in the medical community, but knowing with certainty which physicians were seeking out which materials was only a hope, a wish, a dream.

Now, thanks to advances in audience identity management technology, obtaining physician-level digital data is a reality.

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Topics: Email Marketing, Email List Quality

DMD Innovator Series: Chris Paquette, Co-Founder & Chief Executive Officer Of DeepIntent

David Reim, Chief Privacy Officer

Chris Paquette is the co-founder and CEO of DeepIntent, a marketing technology company that operates a specialized programmatic marketplace to improve communication between healthcare brands, patients, and verified healthcare professionals.

Chris draws on his multifaceted expertise to bring a uniquely valuable perspective to healthcare marketing. After graduating from Binghamton University with a bioengineering degree, Chris launched his martech career. Prior to founding DeepIntent, Chris was a Data Scientist at Memorial Sloan Kettering Cancer Center, where he developed systems that leveraged bleeding-edge machine learning and artificial intelligence to improve patient experiences and outcomes. Chris co-founded DeepIntent in 2015; under his leadership, the company has grown from a mere idea to a global operation that proudly serves several major pharmaceutical and Fortune 500 companies out of its offices in New York, California, and India.

Outside of the office, Chris is an avid traveler and enjoys the outdoors; some of his favorite hikes were in Southeast Asia and Chilean Patagonia. Chris currently resides in New York City with his fiancé, Kelly.

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Topics: Email Marketing, Email List Quality

DPE 2019: Decoding The Digital Physician

Edith Hodkinson, Chief Digital Officer

For healthcare marketers, there’s no greater resource than having access to individual physicians’ online journeys. Their browsing behavior tells a story, rich with intent and unique insights into specific needs and wants. It also reveals their willingness to engage with brands and organizations—and why they engage.

This deep, physician-level understanding--and what you can do with it--is the premise of the session I’ll be co-presenting with Adam Derengowski, Senior Vice President, Pharma, at this year’s Digital Pharma East conference.

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Topics: Email Marketing, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.