When making a purchase, you’ll likely turn to a vendor or brand you trust. Perhaps you’ve had a great experience with them previously, or you’ve done your due diligence in pre-purchase research before making a final decision.
Price is almost always a top consideration, but you also don’t want to get burned by a vendor who compromises quality for cost. This is especially important when purchasing email data. While a faulty watch or peeling handbag bought on the cheap are easy to replace, the damage to your email campaign’s reputation is not as easily rectified.