DMD Intelligence

DMD Earns BPA Worldwide Certification For The Third Straight Year

Jerrad Rickard, Director of Product Management: Email

What constitutes excellence? One marker is repeatedly achieving success, despite new or unexpected challenges. This is something we strive for every day, working diligently to provide the high-quality products our clients expect from us. Recognition for those efforts has been bestowed upon us once again.

 

 

 

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Topics: Email Marketing, Email List Quality

Physician Loyalty Lies In The Data

Andrew Munro, Senior Vice President, Healthcare

Some experts categorize “relationship marketing” as a subset of an overall marketing strategy. Yet, shouldn’t all marketing be relationship marketing? The goal, after all, is to create, solidify, and maintain the connections between your health system brand and your physician audience.

To effectively form—and preserve—those relationships, you must be able to understand your audience’s specific needs on an individual level. While personalization is important, hospital marketers may have a different interpretation of exactly what “personalization” means. We’ve moved beyond a first-name salutation being adequate. Now, it’s all about optimizing your email recipients’ overall experience by digging deeper into your data.

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Topics: Email Marketing, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.