Health system CEOs have a substantial undertaking. Given the current spirit of the holiday season, you might compare a CEO to a certain jolly fellow in the North Pole and the great responsibility that accompanies his role.
Of course, Santa’s advantage is that he has all those extra helpers. If you’ve ever seen Elf or a similar holiday movie, you know his elves are efficient, productive, and happy. To quote Will Ferrell’s character, “Smiling’s my favorite.” And, elves are always aligned in mission—something not always possible for hospital marketing and healthcare staffing departments, given their varying responsibilities.