DMD Intelligence

No Tricks, Just Treats: Deploying Valuable Email Content To Physician Candidates

Christopher Lee, Chief Commercial Officer, Healthcare

Healthcare staffing professionals are tasked with finding the "perfect match" for the hospital entities they represent. Thanks to a diminishing physician supply and increasing demand, that undertaking isn’t always achievable in its truest sense. Time constraints and an overfull docket of open positions often results in staffers pushing out a blanket list of open positions with no energy or resources for targeted—and thus valuable—communications.

So, instead of sweetening the deal with an inbox full of “treats” (aka: job incentives), candidates are left to weed through the same old posts with nothing to entice them to take further action. It’s not intentional trickery on the staffers’ part, but it does lead to a frustrated end user—one who might end up ghosting you in the end.

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Topics: Healthcare Marketing, Email Campaign Design & Deployment, Email Marketing

[Video] Optimizing CTAs For Better Engagement

Jerrad Rickard, Director of Product Management: Email

Have you ever received an email where you had to search high and low on how to take action? Unless it was something you were really interested in, chances are your search ended in a frustrated “forget it!” quickly followed by hitting delete.

A frustrated user is also less likely to engage the next time your healthcare marketing email lands in his inbox, a reaction brought about by the process of conditioning (in this case, negative conditioning).

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Topics: Email Campaign Design & Deployment, Healthcare Marketing

Is A Federal Data Privacy Law Coming?

David Reim, Chief Privacy Officer

Consumer data privacy is more than a “hot topic” these days; it’s become a major concern for many. The Cambridge Analytica breach involving millions of Facebook users was just one of the data disasters that exposed widening holes in personal data protection. As a result, regulations such as GDPR and the California Consumer Privacy Act of 2018 have been implemented in an attempt to attack the gaps.

The U.S. Chamber of Commerce is also entering into the discussion, with a recent statement proposing a federal privacy framework which would preempt state law on matters concerning data privacy. This federal structure, they claim, is necessary in order to provide “certainty and consistency to consumers and businesses alike.”

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Topics: Healthcare Marketing, Email Campaign Design & Deployment, Data Privacy

[Video] Email Testing Basics: Getting Started

Jerrad Rickard, Director of Product Management: Email

The drive for increased personalization in marketing, regardless of industry, means those on the receiving end of marketing messages have become more fastidious of where they devote their attention. Email messaging that lacks relevance will likely fall to the bottom of a healthcare provider’s digital mail pile, while communications that provide timely, meaningful information rise to the top.

So, anytime you can learn more about your healthcare provider audience—and thus tailor messaging accordingly—you should never pass up that opportunity. Email testing is one of the most helpful ways to accomplish this.

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Topics: Healthcare Marketing, Email Campaign Design & Deployment, Email Marketing

5 Reasons Why Email Is The Best Way To Reach Your Docs

Christopher Lee, Chief Commercial Officer, Healthcare

Email is a convenient way to communicate: you can include as much detail as you need to, and people can read and respond to it on their own time. For these reasons and more, many healthcare marketers use email as a cornerstone of their strategy for communicating with their target audiences—including physicians, nurses, social workers, specialists, and more.

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Digital Pharma East 2018: 5 Sessions You Shouldn’t Miss

David Reim, Chief Privacy Officer

The Digital Pharma East conference is always high on my list of must-attend events. This year is no exception. The agenda is packed with more timely presentations than ever to select from, making it a particularly worthwhile trip.

With the growing intersection between online and offline channels, it’s becoming increasingly important for companies operating in the pharma and healthcare spaces to find a way to navigate. I am hopeful that some of the experts leading sessions will shine a light on possible paths to take moving forward.

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Topics: Pharma Marketing

Will Your Email Campaign Sink Or Swim?

Jerrad Rickard, Director of Product Management: Email

It’s a rare occasion to find solutions that are cost-conscious, highly effective, and fast-acting. One attribute is typically sacrificed for another. In healthcare marketing, email is that very thing—encompassing all of these positive traits.

One of the reasons email works so well is because it is physicians’ preferred messaging channel. Seventy-three percent of physicians report email as their top choice for communication. If you expect to succeed in reaching and engaging physicians, email should be a cornerstone in your marketing mix.

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Topics: Health Systems Marketing, Email Marketing, Email Campaign Design & Deployment

SHSMD 2018: Drive Home The Benefits Of Physician Email

Christopher Lee, Chief Commercial Officer, Healthcare

When you’re driving to a new destination, you likely put the address in your GPS and let it guide you using the most efficient and direct route. Yet when it comes to your physician marketing efforts, if you aren’t using email to communicate, you’re not taking the best route to drive your messages home.

Many health systems overlook the value email provides to converse with their healthcare providers. Without this important vehicle, your messages may be getting stalled on the information highway.

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Topics: Health Systems Marketing, Email Marketing

[Video] Responsible Email Targeting

Jerrad Rickard, Director of Product Management: Email

Greek philosopher Heraclitus is attributed the quote, “There is nothing permanent except change.” Born in the year 554 BC, he never could have guessed just how quickly change happens today. Technology is constantly updating, as is the information that resides in our universally-digital existence.

The fallout is data decay. An email address that was viable three months, three weeks, or even three days ago may no longer be accurate in this moment. How can you expect to make advances with your target audience if you’re not even reaching them?

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Topics: Healthcare Marketing, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.