Multichannel is one of the biggest buzzwords in marketing, but this week it’s time to get down to business and define what it really means for pharma.
At the Channel Optimization in Pharma Marketing conference, experts from AstraZeneca, GSK, and other pharma organizations will connect the dots between multichannel, data, and physician engagement.
On Thursday, I’ll join them to talk about how audience identity data—and specifically, “digital journey” data from our online ecosystem of 300 medical websites—is essential to optimizing physician marketing across channels.