DMD Intelligence

For Better Pharma Marketing ROI, Follow The Clues

David Reim, Chief Privacy Officer

Pharma marketing can feel a bit like a game of Clue. No matter how carefully you plan your strategy, once the game (or your campaign) gets rolling, it’s difficult to know who is doing what:

  • Was it Dr. Chan outside the OR reading a clinical trial on her iPad?
  • Or Dr. Meyer in his office viewing a journal article on his laptop?
  • Perhaps Dr. Lewis in the hallway downloading a co-pay offer on his mobile?
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Topics: Pharma Marketing, Email List Quality, Audience Identity Management, AIM

A Physician Email List Is Only As Good As Its Source

Roger Korman, President

In the creation and maintenance of an email database, relationships reign supreme. For healthcare, the key players are medical publishers and AMA database licensees:

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Topics: Health Systems Marketing, Medical Publishing

Is Your Email List Naughty Or Nice?

David Reim, Chief Privacy Officer

Every year, the Arthritis Foundation organizes the Jingle Bell Run—a series of five-kilometer events across the U.S. that raises money for arthritis research. There are numerous health-based "fun runs" and activities throughout the year, but the proximity to the holidays makes this one especially festive for participants and thus contributes greatly to disease awareness.

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Topics: Pharma Marketing, Email List Quality, Email Marketing

How To Leverage Physician Data To Improve Healthcare Recruiting

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

This is the third blog in our “Digital Marketing to Physicians” series, which considers how health systems, medical device manufacturers, and healthcare recruiters can use digital marketing to engage specific physician audiences. The first blog looks at why email deliverability matters and the second focuses on three ways digital tools facilitate outreach to physicians. Today we’ll consider the value of individualized physician data.  

Healthcare recruitment is competitive and time-sensitive, making the speed and flexibility inherent in digital tools a boon for recruiters. Email and website data allow you to identify and reach the best physician candidates, and ultimately, place more healthcare providers in jobs.

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Topics: Health Systems Marketing, Healthcare Staffing

DMD Team Members Share What They Are Most Thankful For This Year

Roger Korman, President

To Our Friends and Colleagues,

Thank you for giving us so much—our families, rights, freedom, economy, and health. Even with all of the many compromises we make and endure, we have so much to be thankful for this Thanksgiving.  

Our lives started with our mothers who gave us life and sustenance before we came into this world. This Thanksgiving, I would like to give thanks to my mother, who made sure I had two new Kleenex tissues everyday, folded into quarters and then tucked into my pants pocket when I went off to kindergarten. She would inspect me up and down before deeming me fit to walk into PS 222 in Brooklyn.

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Topics: DMD News

The Truth Is Out There: Digital Ad Fraud And Bot Detection

Susan Becker, Senior Director, Product Management: Partner Development

Recently, I had the opportunity to attend the monthly Association of Medical Media (AMM) meeting in New York. Like most media professionals, AMM members are very concerned about digital ad fraud.

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Topics: Pharma Marketing, AIM, Accountable media

3 Ways Digital Tools Facilitate Health System Outreach To Physicians

Christopher Lee, Chief Commercial Officer, Healthcare

This is the second blog in our “Digital Marketing to Physicians” series. The first blog addressed email deliverability. Today we’ll explore how health systems can use email marketing and audience identity management technology to engage with physicians.

Print still reigns in healthcare marketing to physicians, but digital marketing is gaining ground. Recent research from Kantar Media shows that although 61 percent of physicians prefer to read the print version of medical journals, the number of physicians who read both the print and digital versions increased from 68 percent in 2016 to 73 percent in 2017.

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Topics: Health Systems Marketing, AIM, Email Marketing, Audience Identity Management

Use Digital Tools To Identify And Engage Physicians Affected By Drug Shortages

David Reim, Chief Privacy Officer

Physicians, pharmacists, and other healthcare providers are all too familiar with drug and medical device shortages. The problem has been increasing for at least a decade, and the current situation in Puerto Rico has brought it front and center once again.

As the New York Times recently reported, many pharma and med device companies have factories in Puerto Rico. When Hurricane Maria devastated the territory’s power grid, the manufacturing capacity at many of those facilities was dramatically reduced. Consequently, a number of widely used products, including surgical staples, plastic tubing, Tylenol®, and the HIV drug Prezista®, are now in short supply.

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Topics: Pharma Marketing, AIM, Audience Identity Management

Avoiding The Black Hole In Pharma Marketing – Part 2

Dale Benner, Senior Director, Product Management

My colleague Jerrad Rickard recently wrote about busting the myth that marketing is essentially a black hole. Clearly, it's not, or we wouldn't refer to it as a myth. But, this idea is propagated repeatedly by marketers who can't find reason for their lack of success.

Jerrad explained how the black hole theory doesn't factor in the accountability aspect of marketing, particularly in relation to email marketing. I'd like to take that a step further and discuss accountability in the entire sphere of digital.

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5 Reasons Email Deliverability Matters In Med Device Marketing

Jerrad Rickard, Director of Product Management: Email

This is the first blog in our "Digital Marketing to Physicians" series. In the coming weeks, we’ll take a close look at how health systems, medical device manufacturers, and healthcare recruiters can use digital marketing to engage specific physician audiences.

How much time do you spend thinking about email deliverability? If you're like most medical device marketers, the answer is probably "not much."

Deliverability is a measure of your ability to get an email into the intended recipient's inbox. It’s the most fundamental metric of email marketing, but it's often overlooked. In the rush to write and design your email messages, optimize their deployment timing, and analyze the resulting data, it's easy to forget about deliverability. Yet your email campaigns will never be truly successful without high deliverability rates.

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Topics: Health Systems Marketing, Physician Engagement, Email Campaign Design & Deployment, Email Marketing

Doctors Get A Lot Of Email (Make Sure They Read Yours)

Jerrad Rickard, Director of Product Management: Email

As of May 2017, 100 percent of U.S. pharma marketers use email marketing. Think about that for a minute.

It’s a huge vote of confidence for the effectiveness of email. In fact, research shows that 73 percent of in-house marketers believe email marketing provided a strong ROI in 2017.

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Topics: Pharma Marketing, Email Marketing, Email Campaign Design & Deployment

Use Email To Get More Mileage From Your U.S. News Rankings

Christopher Lee, Chief Commercial Officer, Healthcare

The U.S. News & World Report hospital ranking season will soon be upon us. If last year’s schedule is any guide, hospital administrators can expect to receive a draft of the survey in November with the official survey to follow in January. During the intervening months, you’ll be able to gather and organize your data to ensure the rankings accurately reflect your hospital’s strengths.

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Topics: Health Systems Marketing

Finish Strong: Email Maximizes Pharma Marketing Success

David Reim, Chief Privacy Officer

On average, American pharmaceutical companies allocate 73 percent of a brand’s first-year budget to marketing and commercialization. That number drops to 60 percent in the year following a launch, but it’s still a lot of money—millions of dollars, in fact.

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Topics: Pharma Marketing, Planning for Success

How The Physician Recruiting Landscape Has Changed Over The Last Decade

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Looking back ten years, there have been momentous leaps in society, be it technology or lifestyle-based. Netflix was only just starting to offer streaming content. Job positions like app developer and social media manager were only concepts in the most forward-thinking minds. And can you believe how we survived until now without avocado toast?

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Topics: Health Systems Marketing, Healthcare Staffing, Audience Identity Management

How Digital Campaigns Help Health Systems Find A Perfect Physician Match

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Finding “the one” has been made easier with the evolution of digital technology. Services like Match.com and eHarmony are known for solving the single person’s dilemma, providing virtual opportunities for long-lasting love. Match even has a location-based feature on the app that allows users to see other members they have crossed paths with in real life, taking relationship possibilities to the next level.

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Topics: Audience Identity Management

Avoiding The Black Hole Of Pharma Marketing

Jerrad Rickard, Director of Product Management: Email

If you’ve never seen the show “Shark Tank,” it is a reality show where entrepreneurs pitch their business ideas to a panel of successful (and famous) business people in hopes of getting an investment. The “Shark Tank” seal of  approval is found on products readily available to the public, from big-box store shelves to QVC.

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Topics: Email Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.