Pharma marketing can feel a bit like a game of Clue. No matter how carefully you plan your strategy, once the game (or your campaign) gets rolling, it’s difficult to know who is doing what:
- Was it Dr. Chan outside the OR reading a clinical trial on her iPad?
- Or Dr. Meyer in his office viewing a journal article on his laptop?
- Perhaps Dr. Lewis in the hallway downloading a co-pay offer on his mobile?