The challenges facing pharma marketers in 2018 are daunting, but the digital marketing tools we have to meet them are more sophisticated than ever.
Plan to implement some of these ideas in your 2018 budget.
Digital audience identity technology enables pharma marketers access to comprehensive data about individual online browsing behavior. At the same time, authenticated databases make it easier to engage HCPs with relevant, timely content.
When developing marketing plans for 2018, data technology offers innovative ways to handle these familiar pharma industry challenges.