DMD Intelligence

Design Your Website Content to Reveal Competitive Insights

Roger Korman, President

Knowing the identity of the HCPs who visit your website is a powerful pharma marketing tool. In previous blogs, we’ve looked at how you can use digital identification technology to develop a more sophisticated understanding of your target audiences based on how they respond to your existing website content.

Today we’re going to flip this on its head and consider how you can design new website content to deliver specific types of insights.

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Topics: Audience Identity Management, Pharma Marketing, AIM

Healthcare Digital Marketing: 3 Trends To Watch In Q3

Christopher Lee, Chief Commercial Officer, Healthcare

This year I’ve had the opportunity to attend a number of healthcare conferences around the country. Every healthcare organization has its own goals and challenges. Still, some common themes have emerged from my conversations with hospital marketers, recruiters, and CME planners.

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Topics: Email Marketing, Precision Targeting, Health Systems Marketing

6 New Opportunities For ROI In Pharma Marketing

David Reim, Chief Privacy Officer

How can you overcome obstacles of HCP engagement to increase your ROI, and get a bigger slice of the pie?

Knowing exactly who your HCP is, down to the most granular detail, provides the foundation for a larger market share. Acquiring data unique to each HCP allows you to create meaningful content, deliver that content at a time when HCPs are most likely to consume it, and ultimately propel customer engagement and sales.

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Topics: Audience Identity Management, Pharma Marketing, AIM

Using Email to Reframe U.S. News & World Report Rankings

Christopher Lee, Chief Commercial Officer, Healthcare

Does it ever feel like your health system lives and dies by the national hospital rankings? U.S. News & World Report and Healthgrades carry a lot of weight with patients, and often with physicians as well. This is great if your hospital or service line makes the top 10, but many excellent hospitals never earn a spot on that list.

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Topics: Email Marketing, Precision Targeting, Health Systems Marketing

How Email Helps You Get More For Your Physician Outreach Dollar

Christopher Lee, Chief Commercial Officer, Healthcare

Health systems that have relied heavily on direct mail to engage physicians – and let’s face it, that’s most health systems – tend to think big when it comes to reach. One large print mailing is always more affordable than multiple, smaller mailings. Whether you’re sending a reminder about an upcoming cardiology event or an announcement about the new 2 million dollar piece of equipment in your OR, you want to connect with as many interested physicians as possible.

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Topics: Email Marketing, Healthcare Staffing, Audience Identity Management, Health Systems Marketing

DMD Pharma Innovators Series: William King, Zephyr Health

David Reim, Chief Privacy Officer

William King is the founder and Executive Chairman of Zephyr Health, the Insights-as-a-Service leader harnessing the power of global health data to help Life Sciences companies engage the right physicians, accounts and institutions. He is passionate about creating innovative solutions to advance efficiency, strategy and tactical problem solving for healthcare companies. William holds a Bachelor of Science in Business Administration from the University of Denver. He currently resides in the Bay Area with his wife and three children.

As part of DMD's Pharma Innovators Series, David Reim sat down with William King, founder and executive chairman of Zephyr Health, to discuss his opinions about actionable data, data integration, and data from digital channels. Read more about how companies are using technology to reshape business as usual.

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Topics: Pharma Marketing, Pharma Innovator Series, AIM

The Hard Truth About Pharma Website Traffic (And What You Can Do About It)

David Reim, Chief Privacy Officer

We’ve all been making guesses about our website traffic for years. Relying on aggregated website data, we believed most visitors to pharma websites were physicians. Because we developed a lot of professional content, we assumed physicians spent more time on our professional sites than on our brand sites. And other audiences? We really didn’t give pharmacists, NPs, and PAs—not to mention non-human traffic—much thought. As it turns out, most of these guesses were way off.

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Topics: Audience Identity Management, Physician Engagement, Pharma Marketing, AIM

Ready to Take Healthcare Recruiting Digital? Start Here

Christopher Lee, Chief Commercial Officer, Healthcare

Experts predict that the United States will experience a serious physician shortage by 2025, but healthcare recruiters are already feeling the pinch. In recent years, aging Baby Boomers and a larger insured population have driven up the demand for healthcare services, even as the number of qualified physicians has begun to decrease.

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Topics: Healthcare Staffing, Physician Engagement, Health Systems Marketing, AIM

How Email Helps Pharma Reach HCPs Within The Cord Blood Niche

Roger Korman, President

Cord blood stem cell therapy has been shown to be effective in addressing nearly 80 chronic health conditions. New studies are even looking at the possibility of cord blood's potential positive impact on autism and age-related memory concernsUnfortunately, the supply doesn’t meet the demand, making cord blood stem cells both a precious resource and a hot commodity.

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Topics: Email Marketing, Audience Identity Management, Pharma Marketing

Increase Physician Recruitment Success: Know Who Visits Your Website

Christopher Lee, Chief Commercial Officer, Healthcare

How many times have you received an email from a recruiter, read every word, and clicked through to their websitewithout filling out an application? For many professionals, this is a frequent occurrence. Most of us are curious about other opportunities, even if we’re not actively seeking a new job. Physicians are no different. As healthcare consolidation and restructuring continues, physicians are even more likely to look around, if only to see what other organizations are offering.  

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Topics: Email Marketing, Healthcare Staffing, Audience Identity Management, Health Systems Marketing

Learn How to ID Your Website Visitors at Digital Pharma West

David Reim, Chief Privacy Officer

Digital Pharma West kicks off in San Francisco, and the agenda covers everything from social media to content marketing to new digital reporting technologies.

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Topics: Pharma Marketing, AIM, Email Campaign Design & Deployment

Spam: Not Kosher for Hospital Email ROI

Roger Korman, President

SPAM® as a product isn’t kosher, and neither is spam as it relates to email marketing. Engagement rates, marketing ROI, and (indirectly) referrals, all depend on physicians actually viewing your content. When your email messages get routed to spam folders, your content, however compelling, becomes invisible. If your content can’t be consumed, it’s worthless to the doctor; worse,  it can pollute your entire email campaign.

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Topics: Email Marketing, Healthcare Staffing, Precision Targeting, Health Systems Marketing

Headed to DPW? Don’t Miss These 4 Valuable Sessions

David Reim, Chief Privacy Officer

Most of us set off for industry conferences with great intentions. We plan to soak up as much new learning as possible and come home ready to implement all kinds of change.

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Topics: Email Marketing, Audience Identity Management, Pharma Marketing

Using Website Data to Maximize CME Registrations

Christopher Lee, Chief Commercial Officer, Healthcare

A few months ago we looked at several ways you can use email marketing to reach and register more physicians for your next CME event. Having the ability to contact as many of the right physicians as possible is essential – and an expansive, authenticated database provides the necessary reach and accuracy.

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Topics: Email Marketing, Healthcare Staffing, Audience Identity Management, Health Systems Marketing

6 Resources Every Pharma Marketer Should Read Before DPW

David Reim, Chief Privacy Officer

Keeping up with innovations in pharma digital marketing is tough. Fortunately, Digital Pharma West is right around the corner.

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Topics: Audience Identity Management, Pharma Marketing, AIM

Keep In-Network Doctors Current On The Breadth Of Your Health Systems Services

Christopher Lee, Chief Commercial Officer, Healthcare

Recent trends in healthcare are making it hard for doctors to keep track of the services health systems provide. Rapid consolidation can cause confusion regarding who operates which facilities. And the shift from self-contained hospitals to large, geographically dispersed networks further complicates the situation. When physicians don’t know what services are available in-system, they’re more likely to refer out.

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Topics: Email Marketing, Healthcare Staffing, Physician Engagement, Health Systems Marketing

Q&A: Your Email Database Questions Answered

Jacki Sibert, Product Manager, Data

Email marketing has been around for so long -- and has consistently delivered such good results -- that marketers sometimes assume all email providers are more or less the same. Or that an email database is a commodity, and it doesn’t really matter which one you choose.

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Topics: Email Marketing, Pharma Marketing, Email List Quality

Hospital Marketing National: Our Top Pick Sessions

Christopher Lee, Chief Commercial Officer, Healthcare

I sat down with Gary Aronov, DMD’s Vice President of Digital Solutions, to talk hospital marketing and the upcoming Hospital Marketing National conference in Atlanta. While this conference is mostly consumer-focused, several sessions promise to expand their focus to include marketing to healthcare professionals. These are the sessions that Gary and I are most looking forward to:

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Topics: Audience Identity Management, Health Systems Marketing, AIM

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.