DMD Intelligence

ePharma: After Hours in the City That Never Sleeps

David Reim, Chief Privacy Officer

The annual ePharma conference, scheduled for March 6-8, brings hundreds of the pharma industry’s top executives together in the heart of New York City’s Hell’s Kitchen. This year, organizers have planned three days of keynote speakers, panel discussions, and breakout sessions at the Intrepid Sea, Air and Space Museum and The Times Center. The conference will keep you busy during the day, but be sure to save some time for after-hours fun in the city that never sleeps.

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Topics: Audience Identity Management, Pharma Marketing, AIM

Expand Hospital Service Lines by Emailing Targeted Physicians

Christopher Lee, Chief Commercial Officer, Healthcare

Health systems have to keep their skilled physicians and advanced equipment busy to maintain profitability. That means you always need to be promoting high-value service lines like cardiology, neurology, orthopedics, and surgery. But even U.S. News & World Report Honor Roll hospitals don’t have relationships with every physician in every niche they serve. Physician liaisons can’t possibly contact all potential referrers, and “spray-and-pray” email campaigns rarely produce results.

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Topics: Email Marketing, Healthcare Staffing, Physician Engagement, Health Systems Marketing

Identify the HCPs Who Visit Your Website

David Reim, Chief Privacy Officer

Before long I’ll be headed to ePharma to speak on one of my favorite topics: audience identity management. This data innovation lets pharma marketers know the identity of the HCPs who visit their websites in real time, without requiring a login.

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Topics: Audience Identity Management, Pharma Marketing, AIM

Stem Out-Migration with Email Targeted to Physicians

Christopher Lee, Chief Commercial Officer, Healthcare

As the healthcare industry becomes more competitive, both individual hospitals and health systems struggle with referral leakage. Recently, even prominent institutions have seen out-migration rates creep into the double digits. In this environment, keeping physicians informed about your hospital’s strengths, including procedural expertise, key hires, and facilities upgrades, is essential to building loyalty and stemming out-migration.

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Topics: Email Marketing, Healthcare Staffing, Precision Targeting, Health Systems Marketing, Email List Quality

Email: Marketing’s Old Faithful

Roger Korman, President

As we turn the pages on the calendar, we can often count on two things: change and consistency. We look forward to the change: we anticipate it and we celebrate it. But we also look to what stays consistent: we count on it and we take comfort in it.

In the world of digital marketing, it’s no different. There’s always something new and exciting, new platforms and apps where we can like and poke, tweet and share, snap and link. New apps and platforms promise enhanced abilities for reaching target audiences.

But let’s not discount digital marketing’s Old Faithful - email. It shouldn’t come as a surprise: email is the one tactic that’s consistently worked since the early days of the Internet. In fact, for every 1 dollar spent on email marketing, you’ll likely to see a $44.25 average return.

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Topics: Email Marketing, Audience Identity Management, Pharma Marketing

Physician Recruitment: Finding Success in a Competitive Market

Christopher Lee, Chief Commercial Officer, Healthcare

It’s a tough market for healthcare recruiters. Physicians are in short supply, particularly in smaller markets and in-demand specialties like surgery, psychiatry, and family medicine. Low-population areas often struggle to attract and retain medical talent, while some urban centers face oversaturation and skyrocketing salaries. Consumers have more choice than ever before, and previously overlooked factors like shared culture and ethnicity may play into their care decisions.

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Topics: Email Marketing, Healthcare Staffing, Physician Engagement, Health Systems Marketing, AIM

3 Good Reasons to Ditch the GIFs in Pharma Email Marketing

Roger Korman, President

Clients occasionally ask us about the pros and cons of using animated GIFs in their email deployments to physicians. We know that HCPs quickly delete emails, or even unsubscribe, when they receive messages that don’t render correctly. So the main concern is whether or not your audience will be able to view GIFs in your emails.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

NAPR and NALTO: Where to Eat and Drink in La Jolla

Christopher Lee, Chief Commercial Officer, Healthcare

Physician recruiters headed to the annual NAPR/NALTO convention next week are in for a treat. La Jolla boasts 266 days of sunshine a year, sandy beaches, dramatic sea cliffs, and spectacular views. You’ll also find restaurants to suit every taste. When you’re ready for dinner or drinks after conference hours, check out one of these popular spots.

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Topics: Healthcare Staffing, Physician Engagement, Health Systems Marketing, AIM

You Wouldn't Recommend a Biosimilar; Why Accept an Off-Brand Database?

Roger Korman, President

You’d never tell your HCPs to prescribe a biosimilar instead of your branded drug. Aside from the obvious business conflict, it’s a matter of quality. There’s no guarantee that the active ingredient in the biosimilar is equivalent to the branded version. Differences in manufacturing practices may also affect its purity or shelf-life. While the biosimilar may be used successfully to treat some patients, it’s unproven in complex cases.

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Topics: Email Marketing, Pharma Marketing, Email List Quality

Find Your Match: Detailed Data Identifies Hard-to-Reach Physicians

Christopher Lee, Chief Commercial Officer, Healthcare

Imagine that your hospital has just purchased a new MRI machine that detects up to 85% of impending strokes. How can you make sure regional neurologists know about it? How can you reach interested generalists, such as gerontologists or general practitioners who frequently refer patients for preventative MRI? Who else might you be missing?

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Topics: Email Marketing, Healthcare Staffing, Health Systems Marketing, Email Campaign Design & Deployment

Beyond Newsletters: 5 Ways Email Can Enhance your Hospital Brand

Christopher Lee, Chief Commercial Officer, Healthcare

Hospitals face a variety of branding challenges related to their size, location, and focus. Whether you’re a community hospital competing with teaching hospitals for recognition or a top-tier specialty hospital trying to attract patients nationally, you need to connect with referring physicians throughout your market. Email can be a highly effective way to accomplish this.

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Topics: Email Marketing, Physician Engagement, Health Systems Marketing

What You Don't Know About Your Pharma Website Visitors Can Hurt You

Roger Korman, President

Pharma marketers are more-or-less flying blind when it comes to many aspects of digital marketing. Though your website should be able to tell you a lot about your target audience, aggregated data from Google Analytics doesn’t provide the granularity you need to make informed decisions about website content development, email campaigns, and ad placement.

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Topics: Audience Identity Management, Pharma Marketing, AIM

For Hospitals, Successful Email Campaigns Start with a High-Quality List

Christopher Lee, Chief Commercial Officer, Healthcare

Whether your hospital’s patient base is local, regional, or national, service line competition can be fierce. You can’t afford to lose any of your case volume to competing hospitals. But how can you connect with the practitioners who will be the best referrers to your service line? How can you effectively communicate with the ones who will make the biggest contribution to your business?

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Topics: Email Marketing, Health Systems Marketing, Email List Quality

The Doctor Won’t See You Now (But She'll Read Your Email)

Roger Korman, President

Does this photo look familiar? It was taken by a DMD employee during a recent doctor visit, but something similar hangs in countless medical practices around the country. For pharma marketers, it’s an unpleasant reminder of a harsh reality: only 44% of physicians made themselves accessible to sales reps in 2016.

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Topics: Email Marketing, Physician Engagement, Pharma Marketing

Is Your Website Traffic Really Human?

Roger Korman, President

Recently, Dr. Augustine Fou, an independent ad fraud consultant and pharma industry veteran, addressed a pressing concern for pharma marketers: the high cost of ad fraud. His article in PM 360 poses the question, “is your online audience even real?” Dr. Fou examines how ad fraud is committed, why cybercriminals are drawn to pharma, and what pharma marketers can do to prevent it.

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Topics: Audience Identity Management, Pharma Marketing, AIM

3 Ways Hospitals Can Use Targeted Email to Augment Referrals

Roger Korman, President

If you’re looking for ways to increase service line referrals and overall case volume, a well-designed email campaign can help you reach referring practitioners quickly and affordably. Engaging the right physicians with a precise, relevant message is essential.

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Topics: Email Marketing, Healthcare Staffing, Health Systems Marketing, Email Campaign Design & Deployment

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.