Advertisers across industries are demanding greater transparency from digital media outlets, and pharma marketers are no exception. Third-party verification of digital ad metrics like viewability is now considered essential.
Advertisers across industries are demanding greater transparency from digital media outlets, and pharma marketers are no exception. Third-party verification of digital ad metrics like viewability is now considered essential.
Increasing engagement is still a top concern for most email marketers, but there are many hurdles along the way. Fortunately, after 30,000 successful campaign deployments, we have some definite ideas about the best ways to overcome them.
If you’re headed to Philadelphia for Digital Pharma East next week, you're in a prime position to take advantage of the city's incredible food scene. Loews Hotel Philadelphia, the conference venue, is within walking distance of countless quick meals and fine dining options alike. Whether you’re looking for BBQ, vegetarian, or something in between, Center City Philadelphia won’t disappoint. Here are a few of our favorite spots.
With less than a week until Digital Pharma East, I’m doing my best to help you make the most of the many resources on offer. Yesterday I shared some “can’t miss” speakers on Day 1, and today I’m back to highlight a few of the presentations I’ll be attending on Days 2 and 3. Tomorrow we’ll get to the fun stuff—where to eat and drink in Philly.
It’s that time of the year again – Digital Pharma East. This annual gathering of digital marketers always has the best of intentions and there are gems if you know where to look. Here are my three recommendations for Day 1 of the plenary sessions:
Digital Pharma East is just around the corner. Events kick off on October 24 in Philadelphia, and David Reim, Chief Product Officer at DMD, will be speaking on Tuesday, October 25 at 3:00 pm. You won’t want to miss his presentation, “I Come From The Future: 2017 Will Bring The Biggest Change In Digital HCP Marketing In 20 Years.”
Pharma marketers know that open, click-through, and conversion rates are critical when it comes to evaluating the success of digital campaigns. A/B testing different messages and analyzing the resulting metrics can tell you what subject lines, preheaders, and calls to action (CTAs) are most effective for email deployments and rep-triggered programs alike.
The secret is out. Thanks to new audience identity management technology, your pharma website has the ability to become a powerful tool for targeting individual physicians, both online and in person. You can use it to learn the name, specialty, NPI number, and geographic location for all tagged physicians and mid-level prescribers who visit your website. With that data, you can track an individual physician’s browsing behavior, measure the frequency and duration of a physician’s visits, and link all of that information to his or her profile in your database.
Every year it becomes harder for sales reps to reach physicians, but other avenues of communication are opening up within most medical practices. As healthcare professionals search for ways to improve the quality of care without increasing costs, nurse practitioners and physician assistants are taking on greater responsibilities – and gaining greater influence.
