Summer is winding down, and with it, our Email Essentials blog series comes to a close. Over the last month we’ve explored four critical components of successful email marketing: authentication, email lists, mobile, and metrics. Today we consider audience identity management.
How much time does the typical physician spend on your website? Marketing services firm Hinge says B2B companies should aim for an average session duration of at least two minutes with at least two page views. It’s a brief encounter, to say the least. Yet, what if during those few seconds, you could grab each physician’s name and enough identifying information to link that visitor back to your company database? You could use that information to extend the physician’s interaction with your brand in a number of ways, starting with a timely, personalized email.
It’s Tuesday, and this month that means it’s time for lighter-than-usual summer reading. For the last three weeks, we’ve been rounding up some of our best blogs on key email marketing topics, including authentication, email lists, and mobile. In this fourth edition of our Email Essentials blog series, we take a look at how you can use metrics to maximize your email campaign ROI.
The Audience Identity ManagerSM (AIM) – DMD’s latest innovation that enables healthcare marketers to identify their website visitors without requiring a login – is still in the early stages of adoption, so we can’t share real-world examples of how it’s being used just yet. Nonetheless, the industry is already putting our audience identity management technology to work, improving their healthcare marketing results.
Welcome to the third edition of “Email Essentials,” our summer blog series. We know a marketing blog doesn’t really qualify as beach reading, but we’re doing our best to make keeping up with key email strategies a breeze.
Until now, healthcare websites have delivered the same general content to all visitors – physicians, nurse practitioners (NPs), physician assistants (PAs), nurses, and patients – simply because marketers lacked the ability to identify the audience visiting their website. Cookies and logins never really solved the problem of capturing individual physician data, so healthcare marketers had to settle for one-size-fits-all content.
August is vacation time for many of us. Whether you’re actually headed to the beach or sitting at your desk daydreaming about it, it can be hard to stay on task in the summer heat. That’s why we launched our “Email Essentials” blog series.
Over the last decade, marketers have repeatedly predicted the demise of email. Pointing to millennials’ preferences for texting and social media, experts have assumed that email is a Generation X and Baby Boomer technology that will inevitably become obsolete.
The dog days of summer are better suited to beaches and ice cream than learning the ins-and-outs of healthcare email marketing. Yet your pharma campaign rolls on.
To get you through the heat, we’re rounding up some of our best posts on key aspects of HCP email marketing. Look for a new “Email Essentials” blog every Tuesday in August. This week we take a look at authentication.
