DMD Intelligence

When pharma marketing relied heavily on sales reps, identifying the single, most relevant doctor in a practice was imperative. Sales reps have limited time, so it made sense to invest it in the most influential doctor. With email marketing, you’re not so limited. 

Think about visiting your favorite ice cream shop. When you walk in you can choose from a huge number of flavors. You never get tired of their ice cream because there’s always something new. Maybe you even come back a little more often than you should.

Sales reps get results in large part because they build long-term relationships and personalize every interaction with their HCPs.  Unfortunately, pharma websites haven’t always been so successful. 

For the first time, pharma marketers and medical publishers now have access to real-time data on the individual HCPs visiting their healthcare websites. Using our new Audience Identity Manager℠ (AIM), you can know the name, NPI number, and more, for tagged HCPs every time they view pages on your website.

DMD’s Audience Identity Manager^SM (AIM) solves a difficult, longstanding problem – identifying individual HCPs visiting to your healthcare website in real time, without a login. So you might expect the solution to be complicated. Fortunately, on your end, it’s not.

Have you heard about DMD’s Audience Identity Manager℠ (AIM)? It’s our new technology that identifies website visitors in real time without requiring a login. Finally, you can know the names, specialties, and other identifying criteria of the HCPs who visit your website.

Imagine you’re exploring unknown realms. Sometimes it feels like one long, uphill slog. You might even consider giving up. But, once you reach the top, a wide plain opens up, so you can take off running.   

Recently, we’ve been talking a lot about how digital healthcare marketers are hampered by inadequate website data. Logins, authorization roadblocks, and even cookies can’t give you the accurate, detailed information you need about your HCP visitors. Enter DMD’s new data technology, Audience Identity Manager^SM (AIM).