DMD Intelligence

Expand Your Reach: Hypertarget NPs/PAs Using Authenticated Data

Roger Korman, President

When pharma marketing relied heavily on sales reps, identifying the single, most relevant doctor in a practice was imperative. Sales reps have limited time, so it made sense to invest it in the most influential doctor. With email marketing, you’re not so limited. 

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Topics: Email Marketing, Pharma Marketing, AIM, Email List Quality

31 Flavors of Email Content Make HCPs Hungry for More

Roger Korman, President

Think about visiting your favorite ice cream shop. When you walk in you can choose from a huge number of flavors. You never get tired of their ice cream because there’s always something new. Maybe you even come back a little more often than you should.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

Ready to Skyrocket Your HCP Website Results? Discover 6 New Ways.

Roger Korman, President

Sales reps get results in large part because they build long-term relationships and personalize every interaction with their HCPs.  Unfortunately, pharma websites haven’t always been so successful. 

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Topics: Audience Identity Management, Pharma Marketing, AIM

Q&A: David Reim Answers Your Questions about AIM℠

Roger Korman, President

For the first time, pharma marketers and medical publishers now have access to real-time data on the individual HCPs visiting their healthcare websites. Using our new Audience Identity Manager℠ (AIM), you can know the name, NPI number, and more, for tagged HCPs every time they view pages on your website.

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Topics: Pharma Marketing, AIM, Email Campaign Design & Deployment

How to Identify Website Traffic (And What You Can Do With It)

Roger Korman, President

DMD’s Audience Identity ManagerSM (AIM) solves a difficult, longstanding problem – identifying individual HCPs visiting to your healthcare website in real time, without a login. So you might expect the solution to be complicated. Fortunately, on your end, it’s not.

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Topics: Audience Identity Management, Pharma Marketing, AIM

4 Features of Audience Identity Management That Every HCP Marketer Should Know

Roger Korman, President

Have you heard about DMD’s Audience Identity Manager℠ (AIM)? It’s our new technology that identifies website visitors in real time without requiring a login. Finally, you can know the names, specialties, and other identifying criteria of the HCPs who visit your website.

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Topics: Pharma Marketing, AIM, Email Campaign Design & Deployment

How To Parachute (Not Fall!) Off A Patent Cliff

Roger Korman, President

Imagine you’re exploring unknown realms. Sometimes it feels like one long, uphill slog. You might even consider giving up. But, once you reach the top, a wide plain opens up, so you can take off running.   

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Topics: Audience Identity Management, Pharma Marketing, AIM

Stop Daydreaming. Audience Identity Management Is A Reality.

Roger Korman, President

Recently, we’ve been talking a lot about how digital healthcare marketers are hampered by inadequate website data. Logins, authorization roadblocks, and even cookies can’t give you the accurate, detailed information you need about your HCP visitors. Enter DMD’s new data technology, Audience Identity ManagerSM (AIM).

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Topics: Audience Identity Management, Pharma Marketing, AIM

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.