DMD Intelligence

The Next Generation of Email Marketing

Roger Korman, President

In a recent article in eMarketer, real-time email marketing emerges as the primary strategy to strengthen customer interactions in 2015. Brands looking to communicate and engage their consumers are examining digital intelligence to customize future interactions.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

The Only Shortcut in HCP Email Marketing

Roger Korman, President

Not so much a shortcut as it is a best practice, targeted email lists are a surefire way to get better results out of your email marketing campaign. In a recent article in the Huffington Post, Erik Harbison offers up Part Two of his series, Map Out Your Email Marketing Game Plan, which speaks of growing your audience and extending your reach with email marketing.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

Building An HCP Audience Through Email Marketing

Roger Korman, President

In a recent article in the Huffington Post, Erik Harbison explains how email marketing is a helpful, uncomplicated way to maintain an ongoing dialogue between you and your customers. DMD wrote a similar article in May 2015, Email Distribution Techniques for the HCP Audience.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment, Precision Targeting

Using Email Deployment Strategies to Skyrocket Your ROI

Roger Korman, President
In a recent article in MarketingLand, Eric Dezendorf describes how email deployment schedules increase audience engagement and provide a substantial ROI. The metrics derived from each campaign provide benchmarks that pharma marketers should use before their brand planning season begins.

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Topics: Email Marketing, Pharma Marketing, AIM, Precision Targeting

The Digital Solution To A Reduced Pharma Salesforce

Roger Korman, President

In a recent article in eyeforpharma, Rita Numerof writes about the changing landscape of pharma sales. The email channel is imperative to a reduced pharma salesforce; it's reach and flexibility sustain relationships with healthcare professionals when a face to face meeting is an impossibility. Recently, DMD published a blog Supporting the Pharmaceutical Sales Team which addresses how email can be leveraged as a piece of the marketing strategy.

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Topics: Email Marketing, Audience Identity Management, AIM, Pharma Marketing

The 2015 Stats to Consider for 2016 Pharma Brand Planning

Roger Korman, President

In a recent article in Business 2 Community, Sarah Greesonbach uncovers how email marketing statistics help pharmaceutical marketers create the most effective email campaigns from the ground up. Examining these statistics before planning future campaigns inevitably leads to higher success rates.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

Driving Click and Open Rates with Email Personalization

Roger Korman, President
In a recent article in MediaPost, Peter Moloney describes how email personalization delivers a predicted offer of what each customer is most likely to buy next by analyzing past transaction history. 
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Topics: Email Marketing, Pharma Marketing, Precision Targeting

How Marketers Are Exploiting Our Smartphone Addiction

Roger Korman, President

In a recent article in Direct Marketing News, Andrew Corselli explores how our smartphone addiction is forging new avenues of revenue. DMD published a similar blog back in December 2013 in response to the growing dependence on mobile communication devices and how marketers are using it to their advantage.

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The Value-Add of Triggered Email in Digital Marketing

Roger Korman, President

In a recent article in MediaPost, David Baker explores how triggered email and user behavior work in tandem, and how marketers are influencing the digital sales process.

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Topics: Email Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.