In a recent article in eMarketer, real-time email marketing emerges as the primary strategy to strengthen customer interactions in 2015. Brands looking to communicate and engage their consumers are examining digital intelligence to customize future interactions.
Not so much a shortcut as it is a best practice, targeted email lists are a surefire way to get better results out of your email marketing campaign. In a recent article in the Huffington Post, Erik Harbison offers up Part Two of his series, Map Out Your Email Marketing Game Plan, which speaks of growing your audience and extending your reach with email marketing.
In a recent article in the Huffington Post, Erik Harbison explains how email marketing is a helpful, uncomplicated way to maintain an ongoing dialogue between you and your customers. DMD wrote a similar article in May 2015, Email Distribution Techniques for the HCP Audience.
In a recent article in eyeforpharma, Rita Numerof writes about the changing landscape of pharma sales. The email channel is imperative to a reduced pharma salesforce; it's reach and flexibility sustain relationships with healthcare professionals when a face to face meeting is an impossibility. Recently, DMD published a blog Supporting the Pharmaceutical Sales Team which addresses how email can be leveraged as a piece of the marketing strategy.
In a recent article in Business 2 Community, Sarah Greesonbach uncovers how email marketing statistics help pharmaceutical marketers create the most effective email campaigns from the ground up. Examining these statistics before planning future campaigns inevitably leads to higher success rates.
In a recent article in Direct Marketing News, Andrew Corselli explores how our smartphone addiction is forging new avenues of revenue. DMD published a similar blog back in December 2013 in response to the growing dependence on mobile communication devices and how marketers are using it to their advantage.
In a recent article in MediaPost, David Baker explores how triggered email and user behavior work in tandem, and how marketers are influencing the digital sales process.
